Create lifetime customer value through the strategic development of engaging, thoughtful, and exciting videos, influencer marketing campaigns, and podcasts.
Brand Halo is the theory that if you can create a positive client or customer experience in one area of your business, you can then leverage those positive feelings to enhance the perception of your other offerings and capabilities.
Let’s review some of the most iconic examples of
Brand Halo in action.
Once people bought the iPod and fell in love with the sleek experience of using and having an Apple product, that same community of people began to loyally purchase the Apple Watch, Apple TV, and iPhone.
Once Nike got Michael Jordan in a pair of Air Jordans, creating incredible buzz, the rise of the Swoosh never slowed down. Because Air Jordans were considered cool, Nike’s entire brand grew in popularity.
Old Spice created a comedic character who embodied ‘The Man.’ Since female consumers enjoyed ‘The Man Your Man Could Smell Like’ character, they began purchasing Old Spice for their husbands, boyfriends, etc.
Our four-step methodology is designed to drive
success and achieve your brand’s objectives.
With flexible, hourly packages, you can choose from a variety of services to design a custom marketing solution that aligns with your goals.
Our Brand Halo packages include the following services, which are also available as add-ons:
Source a list of relevant influencers that fit brand goals and objectives.
Foster relationships with influencers to expand your brand's reach.
Manage campaigns, contracts, and content coordination.
Create engaging TikTok videos to captivate your audience.
Develop short-form, high-impact Instagram Reels.
Address customer queries with clear, helpful videos.
Highlight thought leaders, customers, or team members in humanizing interviews.
Design promotional video content for launches and campaigns.
Capture branded footage from your location or events.
Podcast ideation, naming, episode planning, logo design, and account set up.
Full video and audio recording of podcast episodes.
Editing, optimization, and publishing of podcast episodes.
Depending on your industry, there are a variety of Brand Halo initiatives that can help take the perception of your brand to the next level.
At TechWyse, we strategically plan, develop, and amplify video content, influencer marketing content, audio content, and written content to meet your unique goals:
Brand Halo creates addictive and rewarding experiences that keep your audience coming back for more.
Consumers are willing to pay more money for a brand they feel they know and trust. Personalized content expedites this process.
With the consistent and strategic implementation of a Brand Halo strategy, subsequent new products by a brand will benefit.
