Create lifetime customer value through the strategic development of engaging, thoughtful, and exciting videos, influencer marketing campaigns, and beyond.
Brand Halo is the theory that if you can create a positive client or customer experience in one area of your business, you can then leverage those positive feelings to enhance the perception of your other offerings and capabilities.
Let’s review some of the most iconic examples of
Brand Halo in action.
Once people bought the iPod and fell in love with the sleek experience of using and having an Apple product, that same community of people began to loyally purchase the Apple Watch, Apple TV, and iPhone.
Once Nike got Michael Jordan in a pair of Air Jordans, creating incredible buzz, the rise of the Swoosh never slowed down. Because Air Jordans were considered cool, Nike’s entire brand grew in popularity.
Old Spice created a comedic character who embodied ‘The Man.’ Since female consumers enjoyed ‘The Man Your Man Could Smell Like’ character, they began purchasing Old Spice for their husbands, boyfriends, etc.
Our four-step methodology is designed to drive
success and achieve your brand’s objectives.
We’ve created three monthly packages to get you started on the path toward greater brand
recognition and loyalty. Are you an ambassador, an influencer, or a trailblazer?
With our beginners Ambassador package, we’ll help you grab the attention of your audience through the development of engaging content.
With our intermediate Influencer package, your brand presence will skyrocket to new heights by becoming a trusted and admired content creator.
With our advanced Trailblazer package, your business will go from a strategic content creator to a fully realized thought leader in your field.
Our Brand Halo packages include the following services, which are also available as add-ons:
Depending on your industry, there are a variety of Brand Halo initiatives that can help take the perception of your brand to the next level.
At TechWyse, we strategically plan, develop, and amplify video content, influencer marketing content, audio content, and written content to meet your unique goals:
Brand Halo creates addictive and rewarding experiences that keep your audience coming back for more.
Consumers are willing to pay more money for a brand they feel they know and trust. Personalized content expedites this process.
With the consistent and strategic implementation of a Brand Halo strategy, subsequent new products by a brand will benefit.
