Marketing a window and door installation company is no easy feat in such a saturated industry, and the heads of Smart Choice Windows and Doors were aware of it. They made the smart choice by hiring TechWyse. While everyone wondered how content marketing could be implemented in such a niche, TechWyse refurbished their blog page with new and fresh content every month, and the results were astounding. Pay per click campaigns coupled with social media promotions, allowed Smart Choice to see a massive ROI.