Luciano Zeppieri
Digital Marketing Company in Detroit
As Detroit’s revitalization efforts continue to earn global recognition, local businesses can take advantage of both travellers and families flocking to the city. Digital marketing is a powerful tool to capture the attention of near me searches and help you become a destination for visitors and new arrivals revelling in the city’s renaissance.
At TechWyse, our team of digital marketing experts serving Detroit are celebrating the success of the clients we’ve helped triumph in a city turning the page on an era of challenges. You can come out on the other side of profitability, taking your business to the next level. We’ll help you reach your target audience using proven digital marketing tactics to establish your brand as the expert in your industry.
Now is the time to act, so you can outpace the competition with a savvy digital marketing strategy that Detroit will embrace. With a long-term digital marketing strategy, you can rise in the rankings and maintain your competitive edge.
How We Work: Our Digital Marketing Process
With 20+ years as a digital marketing premier agency, we know a thing or two about outsmarting the competition. Our proprietary digital marketing Detroit process is at the heart of our clients’ success and is the secret weapon you need to outsmart yours.
Initial Consultation and Assessment
Our comprehensive analysis helps us understand your current online presence and digital marketing efforts. We don’t just take the time to discuss your business goals, understand your target audience, and learn more about your unique selling propositions (USPs). Instead, we consider the time and money invested in your digital marketing and identify key performance indicators (KPIs) to measure success. From there, we can make informed decisions that ensure we improve your performance and marketing ROI.
Strategy Development
Our research into your brand allows us to develop a tailored digital marketing strategy based on our assessment. We understand that no two brands are exactly alike and, therefore, require their own blend of tactics and channels to see results.
A combination of brand-specific SEO, PPC, social media, content marketing, etc., is critical to any digital marketing strategy, as every channel has specific audiences and must be considered carefully to ensure we reach the right people. We also hold ourselves accountable with clear objectives and timelines for each phase of the strategy, as well as a detailed action plan setting defined milestones and deliverables.
Implementation of Services
With your approval, we can proceed with the execution of your tailored digital marketing plan with a focus on each service area::
- SEO: Search engine optimization ensures your website’s performance reaches its full potential, including its content, technical function, and branding. We consider every aspect of your website, using all of our best tactics to ensure your website is fully optimized, from backlinks to web pages and blog content to alt tags on images. We also ensure your site adheres to Google's best practices to avoid penalties that can suppress your ranking.
- PPC: Pay-per-click is the ultimate boost you need to see your brand rise in the rankings. In hand with organic SEO content, we launch and manage ad campaigns, optimize for performance, monitor your budget, and make sure your efforts help meet your goals.
- Social Media: We choose the right social channels to help build brand awareness with your audience. We then create and schedule posts using engaging content to obtain and retain followers. TechWyse also determines if you should run social media ads and monitor performance to ensure you see the best ROI.
- Content Marketing: We compose and publish high-quality SEO content and promote it through appropriate channels to build authority, increase rankings, and build trust with your target audience.
- Web Design & Development: We will assess and develop your website using responsive design and SEO that ensures visitors find what they need. Intuitive navigation and effective calls to action help move visitors along the customer journey, meeting our goal to enhance user experience, improve SEO and increase conversions.
Monitoring and Optimization
Through ongoing performance monitoring of all digital marketing activities, we continue to optimize your performance. Using our proprietary analytics tools, we track KPIs and measure results against objectives, looking for opportunities for improvement. We then make data-driven adjustments and conduct regular reviews and updates for complete transparency and accountability, ensuring you understand how we are helping you meet your business goals.
Reporting and Analysis
You’ll also receive detailed performance reports that highlight key achievements, explain challenges, and share insights from the data. At our regular update meetings, we’ll make recommendations to improve performance and align with future strategies.
Why TechWyse is Detroit’s Choice for Digital Marketing
TechWyse was at ground zero when online search became “a thing.” As a result, we were one of the first digital marketing agencies Detroit turned to when it became clear digital marketing was the best way to pivot to meet changing consumer behaviour. This major disruption was unexpected by most agencies still focused on the traditional approach to marketing.
However, we not only enthusiastically embraced the idea of digital marketing, but also looked to Google as a partner to help us excel as a leader in this emerging industry. As one of the few Google partners in the Detroit area, we offer unmatched expertise in the digital marketing landscape, with a proven track record of client satisfaction in Detroit.
Today, when digital marketing agencies are a dime a dozen, you need to go with the team that was there from the start. TechWyse has the skills and insights to master your strategy with tailored digital marketing plans based on expert targeting using the right channels. You’ll see measurable results thanks to flexible strategies designed to continuously improve your performance using forward-thinking methods in hand with long-term execution.
Digital Marketing Detroit: Partner with TechWyse
Reach out to TechWyse here and complete our form to learn why we’re the right partner to help you meet your business goals. We’re here to meet, consult or chat—whatever works best for you. Let’s make your success a priority!
