Luciano Zeppieri
Digital Marketing Company in Kelowna
Kelowna’s stunning wine region attracts 2.2 million visitors each year, driving the area’s $2.4 billion visitor economy. However, to tap into this major economic driver, local business owners need to ramp up their online presence to capture the attention of those tourist “near me” searches. TechWyse is a digital marketing company with the expertise and commitment to help your business establish a dominant online presence to quickly introduce yourself to the tourist crowd.
We’ll create a tailored digital marketing strategy to improve your ranking so Kelowna visitors can discover your services and become major contributors to your growing business. Our team of digital marketing experts in Kelowna has over 20 years of experience and can design a comprehensive marketing campaign powered by SEO content and pay-per-click advertising to maximize your reach. We’ll help establish your business as a must-visit destination for both locals and tourists.
How We Work: Our Digital Marketing Process
TechWyse’s proprietary approach to digital marketing in Kelowna is all about gaining intimate knowledge of your business, your ideal audience, and your competition to ensure we create digital marketing campaigns that produce measurable results.
Initial Consultation and Assessment
Our comprehensive analysis of your online presence and digital marketing efforts allows us to identify key performance indicators (KPIs) to measure your success. We discuss your business goals in detail and investigate opportunities with your target audience to find potential niche markets you haven’t yet explored. We then consider your products and services to discover your unique selling propositions (USPs) so we can devise our strategy.
Strategy Development
During our strategy development phase, we use the information collected in our assessment to help us zero in on the best approach to reach your audience and expand your reach. We use a tailored combination of tactics such as SEO, PPC, social media, and website optimization, applying them to targeted channels to reach your audience and help achieve your goals. We set clear objectives and timelines in hand with an action plan setting milestones and detailed deliverables to keep us accountable once your strategy is deployed.
Implementation of Services
Once your digital strategy is approved, it’s time to execute your plan with carefully crafted, targeted creative applied to each and every tactic.
SEO
Search engine optimization is all about helping you rise in search rankings. We generate keyword-optimized content with strategic keyword research and optimize your website using Google-approved methods, including technical SEO, backlinks from authoritative sites, Google profile optimization, and more.
PPC
Pay-per-click advertising bolsters your rankings with paid ads that appear above the organic search results. We launch and manage ad campaigns on Google and Bing search engines, and you only pay when someone clicks your ads. We continue to optimize your ads and keywords to improve performance and monitor your budget to increase your PPC ROI.
Social Media
We choose the right social channels to find your ideal audience and use targeted posts that will resonate with your various customer personas. We manage your content, engage with followers, run social media ads, and more with the goal of remaining a constant presence in your target’s feeds.
Content Marketing
Content marketing requires skill and finesse to generate the high-quality copy that improves SEO and attracts the right audience. We develop and publish high-quality content, promote it through targeted channels, and ensure you build authority in your industry.
Web Design & Development
A website assessment is critical to your digital marketing Kelowna strategy. We identify common technical and design issues and create a responsive website with intuitive navigation and clear calls to action to enhance user experience and increase conversions.
Monitoring and Optimization
A critical factor in digital marketing success is monitoring the performance of your marketing activities. We use analytics tools to track KPIs and measure results against your marketing objectives in order to spot opportunities for improvement. Data-driven adjustments optimize performance, while regular reviews and updates provide ongoing insights that allow us to ensure your marketing strategy is always aligned with your changing business goals.
Reporting and Analysis
Finally, our proprietary detailed reports are translated into easy-to-digest highlights, allowing you to get a clear picture of the progress and performance of your digital marketing efforts. We also make recommendations to help optimize results and refocus your marketing to align with longer-term strategies. Regular meetings and updates are vital elements of our communication process, ensuring you know exactly where you stand and have an in-depth understanding of your progress.
Why TechWyse is Kelowna’s Choice for Digital Marketing
TechWyse’s 20+ years of digital marketing experience make us one of the premier agencies to understand how the internet is changing the marketing landscape. We recognized the power behind online searches and monitored how this new tool was changing consumers’ shopping habits.
As one of the first companies to introduce digital marketing services in Kelowna, we were at the forefront of search engine analysis and established ourselves as one of the few agencies to achieve Google Partner status. This accreditation enhances client confidence and reinforces our proven track record as industry-leading, results-driven digital marketing experts in Kelowna.
Our team of over 100 experts fills the common skills gaps found at less experienced digital marketing agencies, ensuring we remain thought leaders with a keen understanding of the ever-changing digital marketing landscape. All of this and more is why TechWyse is Kelowna’s top choice for digital marketing.
Digital Marketing Kelowna: Partner with TechWyse
Take the next step towards digital marketing success by reaching out to TechWyse. Whether you’re looking for a quick chat, a free consultation, or a full-scale strategy meeting, our experts are ready to help. We take the time to understand your business, identify opportunities, and craft a customized strategy to maximize your online presence.
With a results-driven approach and a commitment to excellence, we have helped countless Kelowna businesses thrive in the digital space. Let us do the same for you. Complete our form today to book your 20-minute strategy call and discover how we can elevate your business to new heights.
