Luciano Zeppieri
Digital Marketing Company in Windsor
As a major gateway between the U.S. and Canada, over 43,000 people cross Windsor’s Ambassador Bridge every day. This presents a unique opportunity for local Windsor businesses to expand their reach and cater to this ever-changing crowd. This is difficult to achieve without a digital marketing strategy that leverages valuable “near me” searches.
TechWyse is an established digital marketing agency serving Windsor with the expertise to help you capture valuable market share by leveraging local SEO tactics alongside PPC, content marketing, and social media. Your American neighbours consider Windsor a shopping, dining, and entertainment destination where they can stretch their U.S. dollars during these challenging times of extreme inflation. TechWyse offers you the chance to expand your reach and grow your online presence, whether your focus is on B2B or B2C audiences.
Our Comprehensive Digital Marketing Process
TechWyse’s team of digital marketing strategists can create a results-driven, data-backed plan that quickly moves you up search result rankings. Through our proven digital marketing process in Windsor, you can reach a diverse set of customer personas and show them you can resolve their pain points.
Initial Consultation and Assessment
Our initial consultations and assessments provide the detailed insights we need to understand your current online presence. We identify KPIs at the initial stage and use them to measure the success of your new digital marketing efforts. We also discuss your business goals, who you consider to be your target audience, and what you feel are your unique selling propositions (USPs), looking for opportunities to fine-tune these areas to improve your digital marketing results.
Strategy Development
With an in-depth understanding of your business and goals, we are equipped to develop a tailored digital marketing strategy. We carefully and clearly outline the specific tactics we’ve identified as the best channels to reach your target audience, set objectives with timelines, and review our detailed action plan with a list of deliverables due at each milestone.
Implementation of Services
With a strategy in hand, it’s time to implement tailored tactics, including but not limited to the following services:
Search Engine Optimization (SEO)
The most direct way to reach your American and Canadian audiences is to use a results-driven SEO strategy. Our proven SEO methods include thorough keyword research and optimized content to capture the attention of search engines for the most relevant search terms.
We also leverage Google-friendly tactics, including on-page optimization, link building, local keywords, and technical assessments, to improve searchability with a focus on increasing your ranking and maintaining top status.
Pay-Per-Click (PPC) Advertising
SEO is a slow-burn tactic that requires PPC to generate instant traffic. You only pay when someone clicks your ads, so you extend your reach without overextending your budget! Google and Bing ads appear above organic search results using a strategic keyword bidding strategy for relevant searches based on user intent. We then use retargeting campaigns to ensure you remain top of mind.
Social Media Marketing
Social media platforms are dynamic marketing channels that require constant attention and nurturing to engage your audience. If you’re lagging behind on your posts, chances are you’re losing followers and not likely attracting new ones. We manage your social media with branded, targeted posts and a set schedule to increase engagement and expand your following.
Web Design & Development
We will assess your website from a usability, technical, and design standpoint and create a new responsive design that meets visitor expectations.
Content Marketing
Content marketing is all about showcasing your expertise and using your industry knowledge to resolve issues for your audience. We use a mix of SEO blog writing, web page creation, social media, video, infographics, case studies, white papers, and more, all carefully crafted to meet the needs of your customer personas.
Monitoring and Optimization
Our job isn’t done yet. We monitor the performance of all digital marketing activities and measure results against your business objectives using state-of-the-art analytics tools and business-critical KPIs. When we spot opportunities for improvement, our decisions are based on data-driven reporting, and we maintain constant contact with your team to ensure the strategy remains aligned with your changing business goals.
Reporting and Analysis
We use our proprietary reporting and analysis tools to create detailed progress reports highlighting key achievements, challenges, and insights in an easy-to-review format. With each report, we share recommendations to help you continue improving your results while considering when we need to pivot to align with future business objectives, leveraging the latest digital marketing strategies.
Elevate Your Marketing Efforts in Windsor
TechWyse is a pioneer in the digital marketing Windsor businesses have slowly come to embrace. As a young startup over 20 years ago, we heard opportunity knocking in the form of internet searches. We understood the internet was disrupting consumer behaviour and took advantage of this emerging trend.
We studied how it changed the way people researched products and services and the critical role it played in the new customer journey. We are now one of the few digital marketing agencies in Windsor accredited as a Google partner, with a deep understanding of how to use persuasive branded content that resonates with your ideal customers.
Boosted by PPC ad campaigns, we create a constant online presence to build brand recognition. Whether it’s in the social media feeds of the people that count, your website, PPC ads, or content marketing, everything we do is highly targeted to reach your ideal audience.
Our website developers improve user experience, increase engagement, and boost SEO performance. We consider every stage of your customer journey and use persuasive branded digital marketing to increase conversions.
Digital Marketing Windsor: Taking Your Business to the Top
Now is the perfect time to take your Windsor business to new heights. The digital landscape is evolving, and businesses that embrace innovative marketing strategies will gain a competitive edge. At TechWyse, we have the expertise and tools to help you navigate the digital space effectively, ensuring you connect with the right audience at the right time.
Whether you want to strengthen your brand presence, drive more website traffic, or increase conversions, our team is ready to craft a customized marketing plan that aligns with your business objectives. Let us help you maximize your online potential and turn digital opportunities into measurable success.
Click here to schedule a 20-minute strategy session with our experts and start building a powerful digital marketing presence today.
