You may wonder how blogging might apply to your business and how it can help you generate more revenue. Setting up a blog on your website doesn’t cost much, and you don’t need a high budget to maintain it. Blogging has become an essential asset to any business. You can reach out to a massive and targeted audience that has the potential to purchase your products.
In traditional marketing, your business tries to push messages to a wide audience who aren't interested in your products or services. Digital marketing helps you to focus on a specific audience and helps you attract them to your website for lead generation.
Blogging is one such practice where you can share knowledge and valuable information with your audience and attract them to your website. Blog posting helps you to present a personal side of your business that people won’t see through outbound marketing methods. Blogging delivers a sense of the corporate standard, a vision, and the nature of your company.
Let’s discuss some benefits of regular blogging.
Having a regular blog can boost your online business!
Today blogging is indispensable for any business. It is not only a medium to build awareness about your products or services to the buyers but you can also promote communication and build relationships between you and your customers.
You are authentic
Having a regular blog published on your website shows you are authentic, and you care about your business. This is a great way to explain to your audience more about your products, services and the company. There may be a limitation with the actual website. People may not read all the pages you have filled with content, but a weekly blog on a specific topic can get the attention of those who are interested in your products.
A quick way to get A High Rank in Search Engines
Everyone knows that fresh content is what the search engine looks for to get a high ranking. Business owners need to understand the importance of blogging and how they can do a good job with it. You can write about different topics relevant to your business and when people search for those topics, your website will be listed.
5 Important Things To Keep in Mind for an Effective Blog
Below are some things we need to keep in mind while publishing a blog.
1. Title of Your Blog
So, what's so special in a blog title? Selecting the title of your blog can be very interesting because you have five seconds or less to catch the impression of a reader. The title makes the influence for someone to decide whether they’re going to read your post or not.
Your content could involve entertaining or helpful information, but without a compelling title, your blog post will fall flat.
Spend time to decide your title. Experiment with several title ideas. It’s worth considering an additional few minutes to give birth to the right title for your post. It’s also essential to capitalize on your titles precisely no matter which style you choose.
2. Simple & Sharp
Before you start anything, start with proper keyword research. You can use keyword research tools to find out what keywords people are mostly searching for and incorporate those keywords into your content. The content should be conversational and well-arranged in a short paragraph.
Short and simple sentences are easier to understand. You lose the clarity of the writing if you try to pack a lot of words into a single paragraph. Writing with clarity is compelling and convincing. It turns heads, influences people, and encourages action.
3. Not A Sales Pitch
Your blog gets a lot of traffic and conversions, so it makes sense to put a sales pitch in your blog post for maximum promotion, right? Wrong. A blog should not talk about products, services or the company.
Let's use an analogy to explain. Imagine you have a chocolate lava cake. The cake looks great on the outside, but when you bite into it instead of chocolate lava, you find sprinkles. It doesn't taste good, and it isn't what you expected when you bought the chocolate lava cake. This is exactly what a sales pitch does to your blog.
Sure, you want to market your product, but forcing it on your customers that aren't ready for it won't help. You can't assume when your customers have decided to make a purchase. All you can do is present your service or product conveniently at the end of your article.
4. Reaching the Right Audience
Virtually every business in the world engages in some email marketing.
But why email marketing?
Almost everybody has at least one email account. I am sure about this because you cannot sign up for anything on the Internet or create a social media account without providing and verifying an email address. And this is where email marketing enters.
Reaching your audience through email marketing is important because:
- It helps you keep in touch with your core customers and audience.
- You can reach target customers in real-time since most people nowadays open their emails on a mobile device.
- Email marketing is one of the most accessible prototypes of online marketing to scale in terms of its execution and outcomes.
- It’s really, very affordable.
5. Evaluating Your Blogs Performance
It is a good exercise to go back and look at the performance of the published blog so that we can improve and fine-tune future blogs. Working more & more with blogs - measuring the traffic it brings, average time on page and bounce rate can be very interesting. If used effectively & properly, this will help to create good exposure and presence in the industry!
It is advised to have a dedicated team for your blog to be successful since a lot of care needs to be put into this to be effective!
Here are some of our blogs that drive recurring traffic to our website!
To learn more about content marketing and SEO strategies that could significantly enhance your brand's reach, call TechWyse to speak to a digital marketing expert at 866.208.3095 or contact us here.
