How to Plan Your Digital Marketing Strategy For 2023

As we're approaching the end of 2022, it's time to plan out your digital marketing goals and strategies for 2023 if you still need to do so. You may be wondering if now is the time to hire an agency or if you're ready for something new. 

There are also new platforms and emerging trends that you'll want to consider when mapping out the new year. Planning out what comes next is key if you want your business to thrive.

And while I'm sure many of us are busy working hard on our current projects right now, myself included, there are some steps we can take now that will make it easier when it comes time to start planning out next year's digital marketing strategy—or even further into the future than that! 

Here are five tips I recommend taking today:

Define Your Goals

Once you've defined your goals, you need to make sure they are realistic. If the goal is to increase brand awareness by 300% or to see a 50% increase in sales from social media marketing alone, for most businesses, this may not be possible or achievable in four months. 

Make sure your targets are measurable so that you can gauge how well your strategy is working and whether it needs tweaking as time goes on. Your goals should also be specific—for example, instead of saying "increase engagement, " try "increase Facebook post likes by 200% over two months." 

Finally, you should always have deadlines in mind for when certain actions need to take place; otherwise, they might slip through the cracks and never get done at all!

Determine Whether to Use an Agency or Do-It-Yourself

If you have a good handle on your digital marketing strategy and are looking for help with planning and execution, then hiring an agency is the way to go. Hiring an agency can also be a great option if you don't have the time or resources to do the work by yourself or in-house. 

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This is especially helpful when it comes to more technical work, like setting up marketing automation for your email campaigns.

Hiring an agency will allow you to focus on other aspects of your business while letting someone else take care of this aspect for you. 

This frees up more time in your schedule to focus on things like sales and customer service instead of figuring out how exactly Google Ads work or outreach for backlink opportunities!

Start building future marketing campaigns early

Start planning early. Don't wait until the last minute to start building future marketing campaigns. You need to include social media marketing, email marketing, SEO and paid advertising in your strategy if you want to make sure that your company is prepared for 2023.

Start researching what marketing strategies work well for your industry so that you can tailor a plan that's right for you. 

This will help ensure that future content ideas have an appropriate tone and style. It also means making connections with influencers and other businesses who might partner with you on sponsored posts or other types of content creation (like blog posts).

Increase your social media presence

One of the best ways you can increase your visibility and brand awareness is to increase your social media presence. For several years now, social media has become more than a place to share updates, but it is now also a great way to connect with customers, build relationships with them, and get feedback from them. 

Some eCommerce businesses with Shopify website can even use these platforms to sell their products via their posts without directly paying additional fees.

If you don't already have one, you should create at least one professional profile for your business on each major social platform (Facebook, Instagram and LinkedIn), depending on the demographic of your target audience. 

Post regularly on your account and interact with other users, particularly those who engage with your posts. You can even ride the trend and try creating short videos for Instagram Reels or start a poll on LinkedIn to help show up in feeds and grab your audience’s attention.

Plan your Content Calendar

"Plan your content calendar" is a phrase that's thrown around in the digital marketing world a lot, but what does it mean? 

A content calendar is a road map for your brand, outlining the posts and campaigns you'll be running. If you don't have one already, start by creating one in Google Calendar or another scheduling app. 

Your calendar should include an overview of your objectives for the month or quarter as well as specific dates when different tasks will be completed (such as publishing new blog posts and when to post about your upcoming promotions on social media).

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When planning out your content strategy, think about how long each piece of content should take to create and publish—and how much time you have before it needs to go live.

For example, you might decide that it takes two weeks from conception to publishing because some research must be conducted and edited into final form.

Sometimes, it will take three days from initial brainstorming to posting because little editing is involved, or you may even find yourself writing on-demand with no prior preparation beyond knowing which topics people tend to enjoy reading about most often.

Whatever the case is, plan ahead and outline it in an organized calendar format for easy viewing.

It’s Never Too Early To Start

It's never too early to start working on planning for next year and beyond. Creating a strategic digital marketing plan will help you get ahead of your competition, increase the effectiveness of your current campaigns, and help achieve your business goals.

Creating a detailed strategy for the year ahead is essential if you want to stay ahead of the curve in this rapidly changing industry. Your plans should incorporate all aspects of marketing communication—from brand identity through content creation and distribution to measuring ROI at every stage. 

The first step is to understand where you are today so that we can identify key performance indicators (KPIs) that will enable you to measure progress toward the business goals.

Look Ahead; Get Ahead

There is a lot to consider when planning your digital marketing strategy for 2023. But if you take the time to research and put together a plan that works for your business, it can be an invaluable resource. 

The key is to keep up with trends, stay on top of current events and industry updates, as well as making sure your content is always relevant. This will ensure you take advantage of all opportunities to attract new customers!

If you’re looking to get some help taking your digital marketing strategy to the next level, get in touch with a TechWyse expert today. Reach out and send us a message or give us a call at 866-208-3095.