The world is moving towards a digital paradigm, and e-commerce has seen its biggest boom in the past decade. According to a study by Insider Intelligence, the e-commerce industry is said to grow at a rate of 13.7%, reaching $908.73 billion in 2021. The industry is growing fast, and businesses need to tap into this to help their companies and brands thrive.
To improve your e-commerce business, you will need to work on a few aspects. These directly relate to bringing in traffic to your business and, in turn, promoting your sales and growth.
7 Tactics To Help Improve Your e-Commerce Business
Growing your e-commerce business is no walk in the park, and there are several factors you need to consider and work on if you want your business to grow. Here are seven aspects of e-commerce that you can work on to see results in sales and growth.
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Deliver Responsive Customer Support
The best way to retain a customer is to keep them satisfied. The current generation wants an instant response, and this is where customer support comes into play. The better your customer support, the more likely you will retain customers and improve your business from word-of-mouth. Companies have recruited the help of automation to make this process more streamlined.
Several chatbots and automated customer support applications can help you communicate with your customer without delay. According to a study, 62% of customers were more likely to purchase from a website that had a live chat feature. It is advised to have a chatbot tailored to your brand rather than opting for "free" software from the internet.
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Embrace Email Marketing
There are an average of 4 billion email users globally. Email marketing opens the door to all these potential customers if done correctly. In addition, most people check their emails almost every day (mainly because of work). Therefore, adding the right person to your email list can significantly improve your business.
Email marketing is considered the most straightforward way to get your product or service in front of prospecting customers. The best way to build your list is to have a sign-up form on your website. This will ensure that only the people that genuinely want to learn about the product will be shown your emails, improving the open rate and sales.
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Optimizing Your SEO Is Crucial
Search engine optimization (SEO) is a strategy used for decades by businesses to get more traffic on their eCommerce site. This is done by increasing organic or unpaid rankings on search engines with the help of relevant keywords.
For e-commerce sites, this includes optimizing your technical SEO and content strategy to be successful. From spending time adjusting headings, setting up permalinks, and submitting a guest blog, all these efforts can help build up your SEO ranking. In addition, technical SEO includes on-site tactics like mobile optimization, URL structure, keyword tags, internal linking, site speed, and more. All these actions improve SEO ranking.
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Offer Valuable Content And Advice
Most marketers do not understand the power of leveraging content. It is considered one of the most powerful tools that can be used to grow your business. Most people ignore this strategy as it is time-consuming and yields results in the long term.
Publishing an engaging content piece on your website can drastically improve the SEO of your website, which will bring in traffic. The only condition is to keep at it. One or two posts in a month will not be enough to make a significant dent in the SEO ranking of your page. It also helps to write helpful content rather than sales-orientated pieces. The more valuable the content, the more visible your business will become online, and the more customers you will attract.
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Build A Killer Landing Page
Your landing page is the first thing a user sees when interacting with your business, which is why you must leave a good first impression. Most companies set their brand tone and replicate it on their website to give a uniform look and feel. They also work on the website's functionality to provide the user with a good experience when they are browsing on your website.
UI and UX are a primary part of any good website. Improving on this can help your business attract more customers and reduce your bounce rate. The longer the user stays on your website, the more likely they will purchase your product or service.
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Make Social, Go Further
Social media can be considered a diving tool for your e-commerce business. About 48% of the world's population uses social media daily. This makes for a large market to capture and can help an organization meet new customers. In addition, Facebook and Instagram are primarily used to publicize product promotions or special deals, which makes it essential to have a business page on these platforms.
Just like content, you should not make your social media page all about promotions. Instead, try offering consumers helpful information making it a good mix of posts. In addition, spreading your eCommerce business across social media platforms can help you expand your reach to your target audience.
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Engage With Customer Reviews
According to a survey conducted by BrightLocal, 84% of people tend to trust online reviews as much as recommendations. Customers want a personalized experience from the brands they interact with. Therefore, businesses are advised to engage with customer reviews to know what the people want. Then, to get people back to your website, you need to ask them what they would like to see.
One great way of doing this is to ask your customers for reviews and how you can improve. Mining reviews for customer wants and patterns can make the difference between single and recurring visits to your website.
Conclusion
E-commerce growth for your organization solely depends on your efforts. Just because the industry is growing does not mean your business will follow suit. Your success depends on how well you market your e-commerce business.
Suppose you aren't interacting with your customers, spreading awareness about your brand, or giving the people what they want. In that case, you will be lost in the sea of brands trying to improve their e-commerce growth. So instead, focus on the steps above and watch your business generate better sales.
