Investing in quality digital marketing services is an absolute must for industries everywhere, and the case is no different for construction. Now, more than ever, construction companies are in high demand, and if your marketing isn’t up to snuff, then you are missing out.
No matter how big or small your construction or power tools company is, it’s crucial to effectively market your services to avoid getting lost in a sea of competitors. From single-person trade companies to established construction conglomerates, having the right tools and best practices will increase your leads and overall online visibility. That way, you can attract more people to your company and increase your profit exponentially.
If you’re still on the fence even after learning about all these amazing benefits, let me change your mind. Here are my top five reasons why your construction company needs digital marketing:
Generating Leads
Simply put, if you’re not online, you’re not generating leads. And if you are online and are aware of what digital marketing can do for you, then you know that the competition is stern for generating leads within many facets of the wide world of the construction industry.
There are many ways to generate leads through digital marketing, including Search Engine Optimization, Paid Media, Content Marketing, and so much more. Conveying your message and placing content and advertisements in the right place can be the difference between a successful business transaction and missing out on an opportunity entirely.
It all starts with your website or online profiles. Google prioritizes up-to-date websites with experiential, authoritative and trustworthy content. Construction companies need this to not only rank and gain visibility, but also to showcase that they actually know what they are doing.
Connecting with Customers
Connecting with new customers will help grow your small construction business or build on your existing one in more ways than you can imagine. Services like Marketing Automation, Social Media Marketing and Email Marketing keep the consistent messaging necessary for today’s day in age in digital marketing.
Marketing Automation can be used in both email marketing to promote new services, as well as social media to advertise your success stories. Automation also allows your business to focus on other parts of the company that need more attention than others. At the same time, it helps nurture clients as they come into the orbit of your company.
As for social media and email marketing, it’s two of many ways you can connect with your customers on a different level. By midday, chances are you’ll have been roaming on some sort of social media platform, skimming through your personal and business email, and surfing the big, wide web. Covering all your bases with these marketing platforms will attract more new customers and entice curious ones who have already heard and connected with your construction company but have not yet pulled the trigger on your services.
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Reputation Management
The construction industry has and will mostly be word-of-mouth in the majority of industrial and commercial circles. You depend on your reputation for future work, referrals, and other opportunities that may arise on future construction projects throughout your expertise and area.
But for residential construction companies relying on volume and looking for the next gig, digital marketing plays a huge role in the success or stagnation of a business. Google Reviews, positive comments on third-party platforms like Houzz and HomeStars and client testimonials on your website are one of the first things that people search for when choosing a construction company. For this reason, it’s essential to use digital marketing to maintain a good reputation and drive online traffic and conversions, bringing more clients to your business.
Galleries are also an absolute must on your website. There are many potential clients who will want to see your work before deciding whether they should invest in your services. But where does digital marketing come in all this? Proper imaging with clear-cut before and afters, as well as proper SEO tagging on those images, will not only boost your ranking but your likelihood for a searching customer to choose your construction business.
Measuring Success
Every trade has a tape measure, just like every marketing agency has a measuring program. Measuring your successes and shortcomings is the difference between growth and failure. If you truly want to see your construction company succeed, it needs to have a tool that manages clients and sees where your customers are coming from.
Have no idea where to start? This is where TechWyse excels as we have a proprietary measurement tool called AdLuge which can be utilized to measure the success of digital marketing campaigns. It keeps us transparent and accountable, allowing us to grow with you as a construction company.
With AdLuge, businesses can track the performance of their marketing efforts and the services they have with TechWyse. This helps our account manager to give valuable insights into your business, and industry trends and to analyze what the competition may or may not be doing.
Source: Shutterstock
Conclusion
Digital marketing is essential for any company, but for construction companies, it’s becoming utilized more and more. If you don’t want to get left behind, you need to invest in quality services that will bring your business to the top. By choosing top-grade digital marketing services, such as SEO, Paid Media and Content Marketing, from experts, construction companies can gain better visibility and establish a strong online presence to reach an even wider audience.
At Techwyse Internet Marketing, we are backed by a fully certified, experienced team that is dedicated to bolstering your business to success. We offer a complete range of digital marketing services that are catered to your each and every need. From strategy and consultation and web design to PPC and social media management. With our tailored approach, we will provide you with end-to-end service so that you can watch your business thrive.
Are you ready to get started? Book a call with me today and I’ll provide you with a free consultation!
