7 Important Things to Consider When Promoting Your Website

Your website is Your Most Important Asset

These days, the internet is involved at every step of the purchasing process. This includes finding a product or service, evaluating the company offering that product or service, and even completing the final transaction for a product or service. Brands with a strong presence on the internet are able to engage with potential customers at unprecedented rates, making a website wildly important.

An attractive website that is easy to use and dedicated to your brand is absolutely necessary for business growth in today’s world. Even companies that do all of their business at a physical storefront need to have a digital presence. It is unlikely for your business to grow rapidly without a strong digital presence because of how limited the audience your business is reaching is. Building a well-made website for your business will encourage more people to engage with your brand and could lead to long-term growth.

7 Important Things

• Search Engine Optimization

Search engine optimization, or SEO, will arguably have the largest impact on your website’s traffic and performance. SEO will help your website rank higher in Google search results, which will result in more traffic and a wider potential audience. The best part about SEO is that you can begin the process yourself without hiring an SEO professional.

• Social Media

Social media is one of the most powerful free tools available for online business promotion. Platforms like Twitter, Instagram, Facebook, and Reddit have billions of users between them, and making an account for your business is free. Social media will give your business another method of engaging with potential customers, and a way for potential customers to engage with your business. Remember to be consistent with your social media efforts otherwise, people could lose interest.

• Content Marketing

Content marketing is great for promoting your business because it helps improve your SEO while generating content that your audience finds useful. Blogging is the most widely recognized form of content marketing, but there are other methods such as videos, podcasts, or newsletters. The most important thing to remember when content marketing is to only create content that your audience will find informative, entertaining, or interesting. Never make content with the sole intention of promoting your website because it will confuse readers and make your SEO worse.

• Email Marketing

Email marketing is a tried-and-tested method of promoting your business directly to your customers. Once customers have subscribed to your email list, they’ll receive any email promotions and newsletters you send. There are services that cater to businesses with limited budgets that make it easy to begin email marketing.

• Guest Blogging

Guest blogging is one of the more underutilized methods of promoting websites. By writing guest blogs for other websites and linking back to your website in the process, you will improve your website’s SEO and also direct traffic to your website. This also benefits the blog you have guest-written for because they will receive interesting content relevant to their website’s purpose.

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• Pay-per-click Advertising

Pay-per-click, or PPC, advertising is one of the more traditional ways to promote your website, but it can also be more expensive than some of the other listed methods. This method of digital marketing remains prevalent in today’s world because it is a great way to build website traffic while targeting a specific demographic. With PPC advertising you can choose specific keywords to advertise around and will only pay the advertising service when a user clicks on the link.

• Online Communities and Aggregators

Online forums and communities are a fantastic way to grow organic traffic. By being actively involved on the forums relevant to your industry, your business will become a recognized authority in your niche. Online communities are easy to post to and give you an opportunity to link back to your website in the process.

Main Features Your Website Should Have

• Mobile-friendly Design

These days, the vast majority of internet searches are done with mobile devices such as cell phones and tablets. Building a website that caters to mobile devices will ensure that potential customers on the move will be able to engage with your business. Even Google has begun prioritizing mobile-friendly websites. Websites with responsive design, meaning they adjust to fit the screen size of a device, consistently outrank their static counterparts.

• Solid User Experience

A good user experience is arguably the most important aspect of a website. The average person should be able to navigate your website without issues and find the content they are looking for. One way to improve your website’s customer experience is to make it faster. Your website can be made fas

ter by compressing images to a smaller size or eliminating redirects. Another method of improving a user’s experience on your website is to predict their needs and implement tools to meet those needs. For instance, eCommerce sites commonly include a USPS shipping calculator to make the checkout process clear and simple.

• Distinct Brand Voice

It is also important for your company’s website to have a distinct and consistent voice. This voice could be quirky and casual, or plain and professional, but be sure that it is always consistent. People should be able to recognize your company without being told directly told or shown a logo. This will make your brand and website more recognizable when compared to competitors.

Final Thoughts

The most vital aspect of a company’s longevity is its website. It is where potential customers will get a first impression of your brand and likely even purchase a product or service. This is why promoting your website and growing your online presence are so important.

There are multiple channels of promotion you can use to help your website engage with target demographics. Content marketing and guest blogging are both methods of improving your website’s SEO and driving traffic towards your website organically. Social media and online communities offer your business a two-way method of interacting with potential customers. PPC advertising and email marketing are two other cheap methods of driving traffic to your website. In addition to these promotional techniques, your website should have a great user experience. Common traits of a good user experience are a distinct brand voice and a mobile-friendly, responsive design.