It’s hard to know which social media platforms to use for your insurance business when the digital marketing world is continuously changing. No matter how big or small, every insurance company can benefit from utilizing the right social media platforms. If you’re looking to increase brand awareness, drive traffic to your website, and boost overall conversions, these are the social media platforms that are going to help you do just that.
Facebook:
Starting off with the biggest, best, and most obvious choice; Facebook! This platform is essential for any business wanting to build a community and grow brand awareness. Facebook has a reported number of around 2.33 billion users as of 2021, which means the market is huge and the possibilities for content are endless.
The first step would be to create a free Facebook business page for your insurance company. Once that is done, you can start creating content and sharing it with the world. With the way social media works today, paid ads are favoured to be shown to a wider audience than organic content. The good news is that Facebook has a type of ad for pretty much any type of content you want with close to no limits on the length of text. From messenger ads, story ads, video ads, photo ads - the list keeps going. You have the ability to control your ad spend, plus see which ads perform well in order to adjust your budget if needed.
Instagram:
If you’re on Facebook, you might as well add Instagram in there too. Since Instagram is owned by Facebook, the two social media platforms work hand-in-hand together. You have the ability to post content to both at the same time. This can be super beneficial for your insurance business because it widens your audience even more and allows for a better chance of growing your brand awareness and gaining more leads.
You want to create graphics that people will want to share with their friends and therefore expand your reach. It can be educational, promotional, and fun all at the same time. Engagement is very important when it comes to Instagram, and Facebook too. Engagement metrics are a big factor in prioritizing which content to show in the newsfeed.
Both Instagram and Facebook are good social media management platforms for small and large insurance businesses. Don’t think that because you’re a smaller company these big social media platforms won’t work for you, because that’s not true. As long as you are posting engaging content, interacting with your audience, and running paid ads, you are sure to benefit from these two social media management platforms.
YouTube:
With 1.86 billion users, YouTube has huge video engagement and is good for influencing consumer behavior. Videos are favourable content in social media nowadays, which makes YouTube a great platform to get engaging video content out to a large audience. The videos being hosted by YouTube allows you to include them on a page on your website or in a related blog.
It is a stable platform that hasn’t changed much over the past couple of years. YouTube is a reliable way to get educational content to your users without them having to read a large page of text. As it can be difficult to grow a following and reach a large audience on YouTube, it is a platform that is more favourable for larger insurance businesses. With that being said, they do offer a wide range of ad formats, from skippable or non-skippable in-stream ads, video discovery ads, to responsive ads that can still be helpful for any insurance company.
LinkedIn:
LinkedIn is known as the professional platform, which in turn makes it a great choice for insurance businesses to be present on. It allows you to network and grow your business while interacting and nurturing your relationships with consumers.
Targeting on LinkedIn is unparallel to other social media management platforms. It allows you to zero in on the type of industry, specific area, and the job roles of the consumers who would typically buy your service. It is an excellent platform for sharing blogs, joining communities, and connecting with concrete leads. If you participate in industry discussions, post captivating content, and stay active, LinkedIn can be very beneficial in growing your brand awareness and in turn gaining more customers.
The key to success across any social media platforms:
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In order to increase your brand awareness through social media management platforms, you need to make sure your insurance company stands out. Consistency is the key to doing just that. Ensure that across all platforms, you use the same profile picture, same colour scheme and design, and same voice/tone. With that being said, don’t spread yourself too thin. It is better to be consistent on a few platforms rather than trying to do too much and not being able to keep up with it.Also, you can develop an insurance mobile app to make your services more accessible[/caption]
For insurance companies, there is a wide range of content you can post that enables your overall goal. Whether that goal is for people to learn more about your company, or discover the services you offer, or both. Types of engaging content to post would be FAQ posts, testimonials, blogs, insurance tips, brand posts, and services. A combination of these will keep your content fresh and engaging while driving traffic to your website and increasing your conversions.
No matter how big or small your insurance company is, there are social media management platforms that will only help build your business. Make sure you choose the right social platforms that match your business’s goals and stay active. Luckily for you, here at TechWyse, we can help you every step of the way. For more information on these social media services, contact our team of experts today.
