This Week: Bounce Rate, Instagram Engagement, Keyword Tracking, Local SEO, and More!

Happy Tuesday!

Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.

This week, we’ve collected 5 articles to provide you with important updates – so you can take your business to the top!

20 Proven Ways to Reduce Your Bounce Rate

A high bounce rate indicates to Google that the content on your website may not be helpful to users, which can, in turn, have a negative impact on your SERP ranking. Running diagnostics on your Bounce Rate can help you pinpoint those problem areas and allow you to make the necessary changes that will lead to an increase in engagement.

This article covers twenty proven ways you can reduce your bounce rate and improve your ranking on Google! This includes tips such as paying attention to loading times, providing easy user navigation, focusing on good web page design, optimizing for mobile, using relevant keywords, and many more!

Click the article linked above for a more detailed overview of how to reduce your bounce rate.

Experiment: Can Post Timing Improve Your Instagram Engagement?

Have you noticed your Instagram engagements are lower than usual? You’re not alone. Many have noticed a dip in engagement, leading brands and businesses to try different methods in hopes of getting those numbers up. Hootsuite was interested in seeing how much of an impact Posting Time has on the overall ability to reach a wider audience.

To provide a quick overview, the experiment consisted of posting at a bunch of random times (or times recommended by the Platform) throughout a couple of weeks and then reviewing the analytics on each of the posts. The results revealed a lot about audience behaviour and the most popular times to post.

Interested in finding out more about the results of this experiment? Click above!

4 Useful Tips to Make Keyword Tracking More Efficient

Monitoring your Keyword effectiveness can tell you a lot about how your content is performing and what your audience is searching for. It can highlight which keywords are performing well, and which ones you should consider dropping or changing.

Search Engine Journal has compiled a list of four useful tips you can use to make your keyword tracking method more efficient including:

1. Narrowing Down the Correct Insights: adjust to cater to your audience/website, as your goals will be different than others.
2. Make it easy to visually track progress.
3. Make it easier to correlate rank changes.
4. Set up new, high-impact monthly tasks.

Click above to learn more!

The Anatomy of a Great Business Website [Infographic]

Your website can play a huge role in pushing your leads to convert to customers. In fact, 75% of website credibility comes from the design, so paying attention to your site is super important! If you’re looking to improve upon your current design, you’re in luck! WordPress has compiled a list of tips you can use to improve your business’s website!

This includes paying extra attention to your headers, navigation, key information, image quality, CTAs, footers, important pages, reviews & testimonials, and responsive design! Ensuring all of these are factors are up to date and the best they can be can make a huge difference.

Click above to read more.

4 Key Factors That Affect Your Local SEO 

If you’re a small to medium-sized business with a brick-and-mortar store, then having a  Local SEO strategy is a must! The most common way to implement this strategy is through Google My Business listings, as they help a great deal with location-based services.

Our Director of Accounts, Robert, has put together four key factors that affect your Local SEO and how to improve them, including:

1. Update your NAP.
2. Work on and optimize your GMB listing.
3. Create proper office and location pages.
4. Use a local business schema.

Click the article linked above for a more detailed explanation!

Wrapping Up

So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.

To do a quick review, first, we looked at twenty proven ways to reduce your bounce rate. We then moved on to explore Hootsuite’s Instagram post time experiment.

Next, we learned four useful tips to make keyword rank tracking more efficient. We followed this with an infographic on how to improve your businesses’ website. Lastly, we discussed four key factors that affect your local SEO.

Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!