Happy Tuesday!
Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.
This week, we’ve collected 5 articles to provide you with important updates – so you can take your business to the top!
10 Big Ways Infographics Benefit Your Content Strategy
Infographics can be a fantastic tool you can use to inform your customers about your products and services in a creative way. Visual storytelling can help people retain information much better than simply using text. As stated in the article, 49% of marketers consider it to be very a very important component of their marketing strategy.
Other than helping your customers retain information, there are a few other ways infographics can benefit your content strategy including improving decision making, increasing content exposure, enhancing shareability, building brand credibility, helping your SEO strategy, and many more! Click the link above to read the full article.
Instagram Introduces Subscriptions for Creators
As content creation is continuing to blow up and become a profitable sector, many platforms are jumping on the train of creation subscription options. This allows creators to charge for exclusive content. Instagram is the latest platform to join in, as they announced this update this past week. Creators will be able to add a “subscribe” button to their profiles.
Instagram has said that users who subscribe to creators will get a special badge that will help them stand out in creators' comments and inboxes. The feature is currently being tested on a number of U.S content creator profiles. Interested in learning more about this update? Click above to read.
5 Key On-Page Optimizations for Local Organic SEO
While GMB profiles, local citations, and backlinks are all important components; on-page optimization all plays a key role in local rankings for SERPs, as it improves organic and MapPack results.
This article covers five on-page optimization tips that will boost your local SEO visibility, including making sure your NAP is consistent, sprucing up your on-page content, optimizing header tags, internal linking, and creating a local business schema. Click the article above to learn more.
7 Smart Marketing Strategies for Small Businesses
Growing your brand online isn’t an easy task, especially if you’re a small business. However, with the right tools and strategies in place, you can easily get your products and services in front of the right audience.
This article covers everything you need to know about key marketing strategies including their importance, how to build one, and which ones are most important to focus on. Building core strategies around SEO, PPC, Email Marketing, Social Media, Content Marketing, Ratings & Reviews, and Online Reputation Management can help get your business get noticed online. Click above to learn more!
How to Build Contextual Backlinks in 2022 (That Work Best)
Backlinks are a core component of successful SEO. Contextual backlinks appear within the textual context of your web pages. Gaining credible inbound links shows Google that your content is worth sharing, and it will in turn boost your website.
This article provides tips on how to build successful backlinks in 2022 including utilizing guest post outreach manual blogger outreach, competitor broken backlinks, Infographics or Guestographic submissions, and unlinked brand mentions. Click above to learn more!
Wrapping Up
So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.
To do a quick review, first, we looked at the top ten ways infographics can benefit your content strategy. We then moved on to explore Instagram’s latest update involving subscription options for content creators.
Next, we learned about five key on-page optimizations that will improve your local organic SEO. We followed this with an article on seven smart marketing strategies for small businesses. Lastly, we discussed how to build contextual backlinks in 2022 (that work best).
Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!
