Happy Tuesday!
Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.
This week, we’ve collected 5 articles to provide you with important updates – so you can take your business to the top!
Instagram Rolls Out Add Reminder Feature for Feed Posts
Continuing on the trend of Instagram feature rollouts, they have another update for us! Users will now have the ability to create a feed post and include an “Add Reminder” feature. This will allow your followers to opt-in for reminders to receive a notification for events or new product launches.
The update even allows you to share the feed posts with the reminder feature to your business/brands Instagram story for more exposure! This article provides a more in-depth explanation of the update and walks you through how to add it to your feed posts.
Check it out!
How to Create A Winning Local SEO Content Strategy
A good Local SEO and Content strategy is a surefire way to reach your target audience and get more foot traffic to your business. While it’s important to always keep your Google Business profile up to date, that’s really just a starting point.
As this article explains, content plays a bigger role in Local SEO than we think. There are a few strategies you can use to optimize your content for Local SEO purposes, including localizing your web content, optimizing your local web pages, adding a detailed contact page, writing about local events and activities, and more!
Click the link above to read the full article.
7 Benefits of Content Curation
Content curation can play a huge role in enhancing your social media marketing strategy by improving performance, growing your audience through brand awareness, establishing links with brands and influencers, establishing thought leadership.
It’s a great tool you can use to stand out from the crowd and get ahead of the competition. Some tips for content curation include choosing content your audience will love, including your own thoughts on the subject, and choosing the right publishing time.
Check out this great infographic!
Good SEO vs Great SEO: Experts Share 6 Key Differences
With a ton of businesses and brands competing for the top spot on the SERPs, it can be difficult to stand out from the crowd. Search Engine Journal has compiled a list of six key differences between ‘good’ and ‘great’ SEO based on expert opinion.
This includes always following best practices, taking Google & Algorithm updates into account, becoming a holistic problem solver, staying on point with reporting & utilizing tools, putting the user first, and more!
Click the link above to read the full article.
3 Tips for Running Facebook and Instagram Ads in 2022
If you’re looking to reach a wider audience, then you may want to consider running Facebook and Instagram ads in 2022. Aidan (one of our Account Managers here at TechWyse) has taken the time to put together 3 tips on how to improve your ads. This includes:
- Verifying your domain and configuring your conversion events
- Reviewing changes to targeting policies, and planning out new strategies as needed
- Using remarketing data that doesn’t rely on pixel data
Interested in learning more? Click the link above!
Wrapping Up
So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.
To do a quick review, first, we looked at Instagram's new feature which allows users to add a reminder to feed posts. We then moved on to explore how to create a winning local SEO content strategy.
Next, we learned about the seven benefits of content curation. We followed this with an article on what makes ‘good’ SEO vs. ‘great’ SEO. Lastly, we discussed three tips for improving your Facebook and Instagram ads in 2022.
Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!
