According to the Cambridge English dictionary, an infographic means a picture, diagram, or a group of pictures and diagrams showing or explaining information. In more detail, an infographic is the visual representation of data and information using the elements such as an image, a chart, a diagram, or even a video.
Infographics are one of the best examples of visual communication. A good infographic can easily grab the attention of the audience, making it an effective marketing tool.
Here are five key factors to consider when developing your customized infographic.
1. Information
Data is the foundation of an infographic. Hence it should be accurate, updated, and should not be misleading. Choose information that is appropriate for your target audience and their level of knowledge. For example, if you're making an infographic for high school students, choose the information according to their standards. Also, keep an eye out for additional information that can help people understand infographics better.
2. Design
In today's world, internet audiences have a plethora of options. Therefore, a visually appealing design is imperative to grab the attention of the audience and stand out from the crowd. It's important to select fonts and colors that are pleasant to the reader's eyes and also avoid using too many colors in your infographics. Similarly, having a font size that is too small or too large can annoy the reader, leading them to abandon your infographic.
3. Maintain a clear hierarchy
If the information is scattered here and there, the readers will have no idea what the content is. The reader will understand the infographics in the appropriate context only if it is well structured.
The main title, for example, should be at the top of the page, with a significant font size compared to the rest. Also, thoroughly examine the content and figure out the subheadings.
Too much data can clutter your infographic. To make them more appealing, make sure there is plenty of white space.
4. Make a connection with your brand
Infographics are an excellent approach to increase brand awareness. Hence be sure to incorporate your company logo and social media user name in your infographics. Your infographics should always be relevant to your brand otherwise they can tarnish your brand image.
5. Include CTA
The primary goals of infographics are to promote brand awareness, enhance conversions, and entice customers. To achieve these, a simple yet crucial component is required; a Call to Action (CTA).
Call-to-Actions may vary according to the purposes; some just want to share the infographic; others want to attract visitors to their website, while some intend to receive feedback on their products. So, according to your requirements, appropriate CTA's should be placed in the infographics, prompting the viewers to take action.
Each infographic communicates a specific story with the people. To convey our message to the audience effectively, we should choose the right visual. Here are some tips on how to select the right visuals for your story. For example:
- use a bar graph for comparing data.
- Map-based infographics to visualize geographic data etc.
Final Thoughts
An infographic is one of the most popular and effective ways to communicate with the audience. Remember the five key aspects mentioned above while creating an infographic to engage your audience and effectively convey your message. To discover more strategies to create a successful infographic, speak to an expert from TechWyse Internet Marketing today!
on
Thanks for the infogr.am heads up, I’ve been looking for a way to create some 🙂
on
I am fond of reading infographics. They are a very easy and interesting read. They give me a lot of fun facts without taking too much of my time. They are also very creative. I’ve always wanted to make one so I’m really glad I found this article. Thank you!
on
Infographics are something I am exploring. I have used them but have not created them myself yet and I really would like to try it. There are a number of free infographic generators on the web now and I’m going to try those first. While the graphics made by these sites are a bit simplistic, they are a great way to add visual interest to your site.
on
Agreed, the free infographic sites are very simplistic; however, they also provide great grounds for practice.
Check back next week, we are publishing an infographic on the “Top 10 Ways To Fail With Google AdWords.”
on
What good software could I use, without being a professional infograph? I can see the advantage of Infografic but i don’t want it to look too amateur
on
I found this link: http://infogr.am/ Let me know if it works well for you!
on
I’m not sure when the inforgraphic trend started, but I simply love their informative and engaging nature, and have always wanted to know how to make one!
I agree that a unique and interested design is essential in catching the attention of visitors, and drawing their interest in so that they read the information.
Thanks for the tips – could someone point me in the right direction if I wanted to make an infographic? 😀
on
Infographics are really on the rise right now! We have some in the making at the moment. Check back soon for our infographics!
on
Always post your infographics to reddit under a related subreddit, I’ve got thousands of hits just from doing this once, it’s a good way to give the viral spread a kick start.
on
Thanks for the tip!
on
Thank-you. This article was very clear and informative, is there a book you could recommend which would cover the topic in more detail? I would be interested to try and create one for a website I have been asked to “improve” and I think this may be appropriate for it, but would like to learn more about it.
on
If you search Amazon there a quite a few.