Every website owner wants to ensure their site is performing the best that it can and reaching the right people in search results. This is why getting SEO right is so important. But how do you make sure your website is ranking highly?
There are many different ranking factors to consider which include correcting mistakes that are already there and removing superfluous codes that may be damaging your site.
SEO is a very important element of your website. It can affect how you can show up on search engine results and how much organic traffic you bring to your site. That is why it is imperative to have a good SEO.
As a beginner, there are a lot of mistakes that you can make which will hinder you from optimizing your website’s SEO. So, what are the mistakes you should avoid for an optimized website?
Writing Code Without Planning
To create high-quality written content, you’ll need an impeccable code. But as a beginner, you might almost make the common mistakes all beginners make. Such as writing code without any planning, prior research or thinking.
While it might work on the short-term, it won’t work on the long-term. Since you’ll end up with all these superfluous codes that will harm your website. So just like you plan your outfit for the next day, you’ll have to think about your code before writing it.
If you’re a programmer, then you know programming it’s all about reading previous codes and researching. Writing the code is only the façade of programming. But researching is the hidden part of the iceberg.
Sometimes, if you feel that you’re not that much of a programmer and can’t optimize your website’s SEO. Then it’s okay to give it to professionals that will. Just like Apollo search marketing agency, which will handle your SEO for you.
Planning Too Much
Planning is good for writing code, however, it’s bad if it’s over-done. Just like food, you don’t want to overcook it. Planning should be done accordingly to the difficulty of the code, measured and proportionate.
If a code is too easy then that means you don’t have to research it for one week straight. But if it’s very difficult and if you’ve never done it before then that’s another story. Too much planning will only waste your time and energy. Once you get an idea of what the code will be like that’s when you know it’s over.
Every programmer knows that there’s no such thing as a perfect plan, so if your plan is good enough, that means you should start implementing it.
Here are some other deadly SEO strategies that could be killing your website.
So, What Should you do to Avoid These Mistakes?
You can start by understanding the importance of code quality; a lot of people underestimate this element. It can be one of the main reasons why a website might shut down or fail. Codes are the backbone of every website.
If you use quality codes that are well-researched, then that means you’ll be able to create a quality website that hosts quality content and that is aesthetically pleasing. If on the other hand, if all you do is write codes with no prior planning, don’t be surprised if your website looks bad.
What Can a Good Code do to Your SEO?
A good code can do so many things to your website, including optimizing your SEO and improve your ranking on Google and other search engines. And here’s how:
Clarity
A good code will offer clarity on what your website is about. It will give a clear image of your purpose and the purpose of your content. It will help in reducing confusion for new visitors and this way it will quickly hook them in.
The more you reduce unnecessary data, the better your website will look and your visitors will have a great experience. This means more organic traffic in the long term.
Accessibility
An accessible website is common nowadays, but a given. Even though you might think that your website can be accessed from any device, it might not be the case. Especially with superfluous codes.
Superfluous codes can affect your website’s accessibility from mobile devices like phones and tablets. That’s why a good code is always a necessary for access from whatever device your visitors are using.
So your website, in conclusion, should be designed in a way that codes will enable easy access to any device. And should make sure that it will show content according to the width of the screen of the device.
For more SEO advice check this.
Speed
For a website to be optimized, it needs to be fast. Speed is an important element that will affect both your accessibility and your ranking.
So, the slower you load information and images, the less you’re likely to show up on the first pages of search engines.
Even if you are able to rank highly, the moment your website becomes slow, you’ll quickly lose that rank to better websites. That means faster is better,
If your code has some flaws in it, then it’ll be no surprise your website is slow to load. That’s why considering a good code is important. The better the code the faster your website will be and less likely you’ll lose readers to faster websites.
Visibility
The main reason why your traffic is so low is that you’re not that visible. Which is completely normal for new websites. You can’t expect high visibility when you’re just beginning.
But a code that is full of flaws and a website that is full of SEO mistakes will not get visibility no matter how hard it tries. This is because no search engine would want a website that’s full of flaws to appear on their first pages.
If you don’t rank on the first pages you will see low organic traffic. So improving your SEO for your website will improve your ranking factor and visibility to your users when they search within your nice.
Ranking
Finally, what it is all about, ranking. We’ve talked about everything affecting ranking from SEO to speed. First you must plan, work on a good code, ensure your website look good on every device and improve space speed. Gives the readers what they want, and help them understand what you’re doing from the first click. Then your ranking will surely be affected positively.
It will take some time for sure for results to start appearing. But if you’re patient enough then one day you’ll check your Google search and see that you’ve been ranking for quite some time.
In conclusion, start by correcting every SEO mistakes you’ve got on your website, and remove every superfluous code on your website and you’ll get the results you’re looking for.
