This Week: LinkedIn Engagements, Google Update, and More!

Happy Tuesday!

This week we are back with more internet marketing news. Today, we will look into how we can get more LinkedIn engagements and clicks. As well we'll see Google introducing a new shopping section in search results and its new core update. Finally, we'll go over the three pillars behind every successful content strategy and the game-changing digital marketing trends of 2020.

How to Get More LinkedIn Engagement and Clicks

The purpose of engaging on social media platforms is to get people's attention. So, you must prove to people what makes you someone worth following. You can do this by sharing your passions, your sense of humour, and things that interest you on these platforms to get noticed. Sharing your knowledge, expertise, and experience on a platform like LinkedIn can even help inspire people. You will get the best results if you are true to yourself, leading others to find you for what makes you unique and inspiring. Always keep in mind that LinkedIn loves to see clicks on a post. All this being said, the core approach is to create content that keeps people clicking on your LinkedIn posts!

Want even more tips on how to publish LinkedIn content that gets more clicks and engagement? The article linked should help you out!

Google Introduces a New Shopping Section in Search Results

Google is rolling out a new addition to search results. This addition will make it easy to shop for popular products. When you search for keywords such as "running shoes," or "down jackets," Google will display a new section that will showcase popular products from stores across the Internet. This new section will show up whenever you search for clothes, shoes, and accessories. Users can filter results by style, department, and size. After you select a product, Google will list the sites from where it can be purchased, allowing users to compare prices!

Read the article to learn more about this new addition from Google and how it can be used in your marketing!

The Three Pillars behind every Successful Content Strategy

As digital marketers, one thing you always hear about is content being a huge factor for your brand. However, getting the right message to the right person is not an easy task. In a society tangled in a web of digital content, you need to ensure you have a top-notch content strategy. A solid content strategy can help you create meaningful, engaging, and sustainable content that will attract new customers and retain the existing ones.

Here are three pillars of fundamental blocks that will help you create a content strategy that actually drives traffic!

Google January 2020 Core Update Rolling Out

Google, as a part of their regular updates, has brought to effect their latest core update in January 2020. The update is set out to impact all search results on a worldwide scale. However, it doesn't target something specific that webmasters can improve upon, like the speed update. Depending on your existing strategy, these updates can either mean that your site can do better or worse in the search results.

Get more details from the article regarding this new update and keep an eye on your analytics and rankings!

The (Game-Changing) Digital Marketing Trends of 2020

It's the time of the year when many people become overnight experts on the future of everything. Though we cannot predict the future of everything, we can make some good guesses regarding the movement of digital marketing trends over the year. If you're on the lookout for digital marketing trends, then you are in the right place. There are so many factors that can impact your digital marketing campaigns. We've all experienced it firsthand, and as time goes with new updates coming all the time, we should do our best to prepare for the coming year.

The article will show you some trends you need to know as you look to improve your digital marketing skills this year!