Google Takes A Fake Jump In Market Share
According to Hitslink, Google took a large jump in search engine market share in August 2009. The jump although representative of current trends was a move to correct automated traffic that was being generated on Chinese search engine ‘Baidu’.
This correction also resulted in a nominal improvement in market share for Yahoo! and Bing.
Considering the reallocation of Baidu market share however, the real improvements for both Yahoo! and Bing may actually have been negative. Microsoft cannot be happy about the failure of Bing to show continued improvement or build upon the initial buzz from June 2009.
Search Engine Market Share Numbers August 2009
Google Gets Boost To Market Share Thanks To Inaccurate Data on Baidu
With a market share rate of 83.33%, Google now enjoys the highest market share rate in its history. The rich keep getting richer. Several other innovations are expected to launch (including Caffeine) quite soon. We will see shortly the reaction that visitors have to the upgrades made by Google.
Yahoo Gets A Slight Boost In Market Share
While Yahoo! is launching all kinds of innovations as a company the interest in their search engine continues to dwindle. In November 2007, the market share was at 10.86%. In August 2008, market share was 9.68%. Even with the latest Microsoft announcement the improvement has been negligible as the search engine now has a market share of 7.28%.
Bing Market Share Stays At About Same Rate As When It Was Live
That’s right. Back in August 2008, the market share for Bing was 3.88%. If you accounted for the market share of both Live and Bing (before Bing’s launch) the share has remained stagnant. Bing has shown a 3.52% market share in August 2009.
Market Share Summary – August 2009
on
For Microsoft, which is poised to take over search at Yahoo, this is not a good news. I think Bing’s initial surge is simply not becoz of marketing only but many people started loving Bing as a search engine than ‘Live’.
on
First of all, I am happy to hear that Google’s share increases to a new peak. A great company and great work!
Secondly, I like Bing as well. I am currently using two of them together to make sure I won’t miss any important thing.
on
Sea-bird: Agreed. When analyzing the success of a new product, you need to account for that initial marketing push. MS is smart enough to know that they have to push, and push hard, to get Bing to successfully break into the search engine market. I suspect that once that initial marketing budget has been exhausted, we will see a big slow-down in Bing’s momentum.
on
But Bing has improved its usage and market share in the United States. No doubt Bing’s rising trend is encouraging for Microsoft, after all its their second month since the release.
My two cents is we need to wait for sometime to confirm whether this initial rise is resulted by the backing of M’s massive marketing campaign, will it last in the future.
on
DJ: It cannot be said that Bing’s growth has stagnated. Reports from the analytics firm Comscore shows although it has slowed down still Bing is creeping ahead.
Microsoft team looks like it is doing really good work with Bing.