April showers bring May flowers and exciting marketing news!
These past few weeks were chock-full with many interesting events. With the first day of the month being April Fool’s Day, pranksters put their skills to the test for a good laugh. The warm weather that we have long missed finally made a comeback, which was quickly followed by colder days and the occasional drizzle. There were also many religious holidays and celebrations that took place, from Ramadan, Eid and Passover to Lent, Good Friday and Easter.
When it comes to the marketing world, we all know that there is always something intriguing happening–and this month was no different. We saw many exceptional marketing campaigns, updates and ideas that are worth putting on everyone’s radar. If you’re ready to learn about the latest news in the marketing realm, buckle up because we will be going on one long, bumpy ride.
Without further ado, we have put together five highlights we think you should know about. From April Fool’s Day campaigns to Google’s latest updates, here’s what happened this month in marketing.
Some funny, some strange: April Fool's Day 2023 campaigns
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If you thought that April Fool’s Day was reserved for pulling pranks on just your family members or friends, think again. On this special day, marketers seize the opportunity to poke fun at consumers. Many companies have even gotten creative with finding ways to pull pranks. Whether that be through promoting fake products or taking an interesting spin on their services.
In their blog, Marketing Interactive shared the different marketing campaigns that brands launched on April Fool’s Day. From Gongcha’s "limited edition" stinky tofu soy milk bubble tea to Meiji’s “Goodbye Panda” prank, brands didn’t hold back on fooling their customers this year. While there are some campaigns that are more or less hilarious than others, there is definitely something valuable marketers can take away from each and every one of them.
To learn more about the April Fool’s Day campaigns that took place in 2023, click the link here.
Google Is Removing 4 Attribution Models For Advertisers
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We know that it can be hard to stay on track with Google’s constant updates–that’s why we’re here to keep you in the loop.
In their blog, the Search Engine Journal shares that there will be major changes in Google Ads and Analytics Attributions starting from May 2023.
Google is planning on removing four attribution models in Google Ads and Google Analytics: first click, linear, time decay, and position-based. The reason being that they make up less than 3% of Google web conversions combined, so it will help consolidate and simplify measurement.
Advertisers have shown mixed reactions regarding this change. Some have expressed concerns about losing valuable insights after the attribution models are removed.
For more information about Google’s update, check out the blog here.
Write Like You Talk: 12 Tips for Conversational Content
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If you want to attract a wider audience, you need to deliver quality content. That being said, it’s important to have content that doesn’t sound dry or robotic like the language being used by many brands today.
To truly build a connection with your readers, your content needs to feel conversational. Only then will you notice people engaging with your content and taking an interest in what you have to offer. You want your brand to have its own unique voice that sets it apart from the rest. Improving the tone, style and language of your content is the best starting point for that.
The Content Marketing Institute shares some insightful writing tips on how you can write conversational content to create a dialogue with your audience. Take a look at some of them below:
- Pose engaging questions
- Jab with short sentences
- Run from complex words
- Snub the grammar police
- Focus on "you"
To learn more tips on writing conversational content, click the link here and read the full blog.
How to Use Canva for Your E-commerce Store in 2023
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Canva has become a lifesaver for e-commerce business owners everywhere. Not only is the design tool easy to use and accessible, but it also offers many different features, designs and layouts that can dramatically improve your images.
As we all know, it’s important to have high-quality graphics that represent your brand and compel your customers to stick around for more. If you’re starting your new business and are an amateur in graphic design, Canva has everything you need–and more.
In their blog, DoDropshipping shares the different ways you can use Canva to make your e-commerce store’s design stand out. Some of the tips include:
- Create product mockups
- Design custom graphics for product packaging and labels
- Design promotional flyers and posters
- Create video content for product launches or promotions
- Develop email templates and newsletters
If you’re interested in learning more tips and tricks on using Canva, read the blog here.
7 Eggcellent Easter Marketing Campaign Ideas
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As we mentioned earlier, Easter was one of the several religious holidays that many people celebrated in April. This year, the Easter bunny was quite busy. Not only did it visit other people’s homes to hide eggs, but it was featured in several marketing campaigns as well!
You might have noticed that many businesses, both big and small, participate in Easter and provide limited-time offers and deals. If you want to take it a step further, there are many other "eggcellent" techniques you can incorporate into your marketing strategy to drive traffic, conversions and sales.
Segmentify included some helpful campaign ideas that brands can consider. Take a look below:
- Prepare your website for Easter
- Set up email reminders and push notifications
- Spread the word with the help of social media
- Collaborate with influencers to reach a wider audience
- Boost sales with personalized product recommendations
Even though Easter is long over, you can still use these marketing ideas for next year’s campaign. To get the full details, click the link here.
Wrap Up
This blog went over the different April Fool’s Day campaigns that brands launched this year.
Then we went over the changes in Google Ads and Analytics Attributions that will be put into effect next month.
Next, we learned about how brands can engage with their audience more effectively through creating conversational content.
After that, we discussed the different ways e-commerce businesses could use Canva to their advantage.
Finally, we went over Easter marketing campaign ideas that you can consider to drive more sales.
Any questions, comments, or concerns? We’d love to hear your feedback!
We’ll be back next month with five new articles for you. In the meantime, if you’re looking to learn more, please check out our existing blogs that cover various digital marketing topics!
