This December took us all by surprise, as we didn't get the heavy snowfall and icy winds we were expecting! Aside from the pleasantly cool weather, the air was filled with holiday cheer, glimmering lights dangled over shops and festive events were in full swing every few blocks. Many people have started thinking about the New Year, whether that be through buying a new 2024 planner, penning down their resolutions, or pasting together photos for their vision board.
But what about digital marketing? Now that 2023 is coming to an end, it's necessary to learn about top trends and predictions to look out for in the following year. After all, we know you don't want your business to fall behind but would much rather watch it thrive in a fast-paced, competitive market. If you're ready to learn about all the top industry insights you need to embrace in the coming New Year, we have the perfect roundup for you.
Without further ado, we have put together five highlights we think you should know about. From graphic design trends in 2024 to SEO predictions, here’s what happened this month in marketing.
Design Fusion: The 9 Vibrant Graphic Design Trends to Watch in 2024
Artificial Intelligence has taken the world by storm and one of the areas in digital marketing where it has profound influence is graphic design. If we look back on all the AI-generated images that went viral this past year, there’s probably a handful that comes to mind. Even so, that’s not to say that graphic designers will lose their value, as their creativity and talent will always be needed. Rather, it’s important to stay in the loop on the latest graphic design trends–whether AI-generated or not–to make your brand stand out and stay ahead of the competition.
In their most recent blog, Piktochart shares some of the top graphic design trends that everyone should look out for in 2024. It also provides examples of how the trends are implemented in different designs and offers helpful tips for integrating them into your own graphics for a more cohesive look.
Some of the trends Piktochart mentions are as follows:
- Fusion design of AI generated visuals
- Textured 3D design
- Quirky characters
- Hand drawn doodles
- Liquid retro display typeface
For more information on the other graphic design trends to keep on your radar in 2024, read the blog here.
21 SEO Experts Offer Their Predictions For 2024
If you know anything about SEO, you’re probably aware of all the changes that occurred in 2023 and the chaos that ensued as a result. From generative AI and the relentless Google updates to the challenges that come with navigating GA4. We watched as people were forced to quickly adapt, leading them to experience a huge learning curve in the process. This year was definitely a tough one for those specializing in SEO, but what does the following year have in store?
The Search Engine Journal reveals that in 2024, it’s important to find new tools to assist with workflow and productivity, quite notably AI. Otherwise, there is a risk of being left behind. In the same way as graphic designers, however, there isn’t a likelihood that AI will replace great writers. Instead, it should be leveraged to elevate regular tasks.
The blog goes into detail to discuss different predictions from professionals in the SEO field on where the industry is going and what will happen next. To get the full details, click the link here.
Key Trends in Content Marketing 2024: 67 Predictions
We hate to sound like a broken record but Artifical Intelligence has influenced every facet of digital marketing–and the case is no different for content marketing. After the release of AI tools, like ChatGPT, we saw a huge spike in AI-generated content and more companies started relying on it to help streamline daily operations. We’ve already established that there’s a low chance of AI replacing writers, but how should content marketing professionals use it to their benefit in the coming year?
The Content Marketing Institute’s recent blog jumps straight into the different content predictions for 2024. However, it does more than just discuss the power of AI. It explains the ways in which AI heightens the requirement for authentic connections and content marketing fundamentals. At the same time, it also touches on the developments in the industry and the world and how they impact the work that we do.
Without further ado, here are some of the top predictions in content marketing that you should know about:
1. Generative AI can’t handle content without help
2. Marketers will welcome AI’s help
3. Prompts may make us better human communicators
4. AI drives impact by saving time
If you’re interested in learning about the rest of the predictions, read the complete blog here.
TikTok Highlights Its Top Content Trends of the Year
If you're like most of us, your guilty pleasure is probably spending your leisure time watching an endless number of TikTok videos--we don't blame you! The platform has easily become addictive for viewers who are curious to see what their favourite TikTokers are up to or simply want to have a good laugh. At the same time, it also provides a creative outlet for content creators looking to showcase their creativity and talent.
Social Media Today reveals that this past year, a number of viral video trends emerged online. From clips on the Roman Empire and cute kittens to onion-cutting trends and lip-synching in the subway, there's a handful that will probably awaken the deepest corners of your mind. According to TikTok, here are some of the top trending videos among U.S viewers:
- @dollievision: A simple and stunning makeup routine
- @justinflom: An Iron Man DIY worthy of its own world premiere
- @through.the.lleaves: The biggest kitten we’ve ever seen
TikTok also shared additional insights on the top five global clips, key music trends in the app, listings of “Breakthrough Stars”, top celebrities, best-performing small businesses in the app, educational clips, and so much more.
Do you want to jog your memory on this year's top TikTok trends? To watch the full "Year on TikTok" video, click the link here.
Top innovative web design trends to watch for in 2024
In the same way as fashion trends, website design has continuously evolved. As technology became more advanced, you may have noticed that websites went from looking colourful and fun to cleaner and more minimalistic. Above anything, the functionality of web design is being prioritized now more than ever before.
Web.com shares it's common for designers to aim to create minimal web designs. A simpler layout makes it easier for visitors to use the website, whether that be on the computer or the phone. For this reason, it's important to incorporate interactive elements to help improve user accessibility and bolster brand identity.
If you're eager to improve the look and feel of your site, here are some key website design trends to consider:
- UX-focused Design
- Vibrant gradients
- Kinetic typography
- Fluid layouts
To learn more about the website design trends taking place in 2024, read the blog here.
Wrap Up
This blog went over graphic design trends in 2024.
Then we went over predictions about SEO from industry experts.
Next, we learned about key trends occurring in content marketing next year.
After that, we discussed the top video content trends found on TikTok.
Finally, we went over innovative website design trends worth learning about.
Any questions, comments, or concerns? We’d love to hear your feedback!
We’ll be back next month with five new articles for you. In the meantime, if you’re looking to learn more, please check out our existing blogs that cover various digital marketing topics!
