It's time to say goodbye to May!
As the end of the month slowly creeps up on us, let's reflect on all the amazing events and celebrations that took place. We were welcomed by warmer days filled with sunshine and vibrant flowers that greeted us in full bloom. Aside from the pleasant change in temperature, we celebrated mothers everywhere on Mother's Day and enjoyed a stunning display of fireworks for Victoria's Day.
The digital marketing realm also had many interesting occurrences this month. From creative marketing campaigns to social media platform upgrades–and so much more. If you're already feeling overwhelmed from hearing all this, you have no need to worry. As always, we are here to tell you all the details so that you can enjoy a successful marketing campaign.
Without further ado, we have put together five highlights we think you should know about. From Mother's Day campaigns to YouTube's latest updates, here’s what happened this month in marketing.
Celebrating Moms: The Top 6 Mother’s Day Campaigns of 2022 and 2023
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Mother’s Day honours mothers across the globe for their unconditional love, care and support. In the world of marketing, brands stepped up to show their appreciation for moms too!
In their blog, MoEngage shares some of the top Mother’s Day campaigns that truly resonated with customers. For example, Apple’s “Celebrate Whoever You Call Mom” campaign took an inclusive approach by asking customers to purchase gifts for whoever they call “mom” in their life. Some of the steps they implemented include launching a gift guide page, offering personalized gifts, and promoting the facility to “Shop with a Specialist”.
If you’re interested in nailing your next Mother’s Day campaign, MoEngage shares some insightful strategies that are worth considering. See below:
- Have a solid omnichannel strategy in place to make your communication consistent and memorable. Make sure you integrate communication across all online and offline channels.
- Use the Mother’s Day campaign to tie into an existing campaign or product launch to make it more impactful.
- Create an urgency to motivate customers to shop in time for the big day and increase your conversions. Run countdown timers, have limited-time discounts and perks, etc.
- Show real people with real stories in your campaigns. Leverage the power of user-generated content and trendy hashtags to increase customer engagement.
To learn more helpful tips and tricks on how to maximize your next Mother’s Day campaign, check out the blog here.
YouTube Revamps Partner Program Re-Application Policies
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Did you know that YouTube recently experienced an upgrade? Well, we have news for you.
In their most recent blog, the Search Engine Journal shares that YouTube has updated its re-application policies for the YouTube Partner Program (YPP). The YPP program gives content creators the opportunity to monetize their videos, whether that be through ads, subscriptions, or other revenue streams on the platform.
On June 5th, 2023, channels that apply for YPP for the first time and get rejected will have 21 days to appeal or wait 30 days before they can reapply. However, if a channel reapplies only to be rejected again, it will have 21 days to appeal but will need to wait 90 days before reapplying. The main purpose of this change is to prioritize timely reviews of new applicants and appeals.
As for rejections, they normally occur if YouTube monetization policies have been violated. These policies include guidelines on originality, copyright, and advertiser-friendly content to ensure that creators follow YouTube’s standards. Additionally, channels already in YPP that are suspended will also have 21 days to appeal and will need to wait 90 days before reapplying.
If you want to create a YouTube channel for your brand and plan to monetize your content, this important update is definitely worth learning about. For more information about YouTube’s reapplication policies, click the link here.
TikTok Announces Education and Funding Initiatives for Small Business Month
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Over the past few years, TikTok has quickly become one of the most popular apps out there! Everyone and their grandmother has it installed on their phone. Not only is it great for watching short clips of cats wearing ridiculous costumes or hilarious re-enactments from your favourite Harry Potter movie scenes, but it's also useful for propelling your marketing efforts–especially if you own a small or medium-sized business.
According to Social Media Today, TikTok announced a new set of workshops–“TikTok TakeOff”–in honour of Small Business Month. The series aims to help small and medium-sized business (SMBs) owners learn how to use the platform to maximize the impact of their promotions.
The TikTok TakeOff series is running throughout the entire month of May. It features the stories of successful small and mid-sized business owners as they enlighten other entrepreneurs with their best tips and strategies. TikTok will also be donating $1 million to the Hispanic Heritage Foundation, as well as another million to “Black Girl Ventures”.
Since the White House plans on banning TikTok due to national security concerns, SMBs can play a pivotal role in pushing the app to remain in the US. After all, over 5 million US businesses now use TikTok to attract a wider audience and build a loyal customer base. Without the app, countless businesses would definitely be at a loss.
If you're interested in learning more about TikTok’s latest initiative, get the full details from the blog here.
Must-Have Checklist To Creating Valuable Content
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In order to create valuable content that reaches the right audience, you need to follow an effective strategy that can help you fulfill your goals. But first, what deems content to be valuable?
Before starting the content creation process, you need to create a blueprint. A solid blueprint will address important areas that help you stay focused on your target goal and keep you from running around frantically in circles. If you need help getting started, however, there are some key questions you should ask yourself to add further value to your content.
How can people find your content? Is the content readable? Will people be able to understand it? After reading it, will they take action? Are readers going to feel compelled to share the content? By finding answers to these questions, you will know which steps you need to take to craft valuable content and achieve your desired results.
In their blog, the Content Marketing Institute categorizes these questions under five benchmarks in their step-by-step checklist. Take a look at them below:
- Findable
- Readable
- Understandable
- Actionable
- Shareable
By integrating these benchmarks into your content marketing strategy, you will definitely witness a huge improvement in the overall quality of your content and notice more conversions and engagement for your business.
To learn all the nitty-gritty details about how you can optimize your content, make sure to read the blog here.
AI Email Marketing: What It Is and How To Do It
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As we all know, email marketing is an essential component of marketing that elicits several advantages. From generating leads to converting audiences. However, if there's one thing that new business owners may not be aware of, it's the fact that AI email marketing tools can facilitate certain processes, making them feel like a breeze.
AI email marketing is a machine-learning powered process that relies on tools and data to optimize your email strategy, automate repetitive tasks, and offer generative AI to assist you with creating email content.
If you're still uncertain about whether AI email marketing is worth it, let the numbers speak for themselves. According to HubSpot, 82% of marketers shared that generative AI has impacted how they plan to create content in 2023 and that the top benefits are that it saves time, improves the quality of content, and makes content more personalized. 43% of marketers already use generative AI to create emails, and 54% say it's very effective.
There are many AI marketing tools that can automate your email marketing processes, so that you can focus on more important tasks at hand. Take a look at the following ones HubSpot recommends in their blog:
- HubSpot AI tools
- Mailchimp
- Sendgrid
- Phrasee
- Drift
Interested in learning more? Read the blog here to find out about all the other efficient tools that can help you streamline your day-to-day tasks and perfect your email marketing strategy.
Wrap Up
This blog went over some of the best tactics business owners and marketers should utilize to make their Mother's Day marketing campaign stand out.
Then we went over the latest changes to the YouTube Partner Program's re-application policies and how they will affect content creators who are monetizing their videos.
Next, we learned about TikTok's latest education and funding initiatives and the benefits they will bring to small and medium-sized businesses across the platform.
After that, we discussed five different benchmarks that should be implemented to create valuable content that reaches a wider audience and drives conversions.
Finally, we went over the importance of AI email marketing and the different tools that can help automate email marketing processes and save time, among many other benefits.
Any questions, comments, or concerns? We’d love to hear your feedback!
We’ll be back next month with five new articles for you. In the meantime, if you’re looking to learn more, please check out our existing blogs that cover various digital marketing topics!
