Happy Tuesday,
This week we are back again with more internet marketing news! We'll go through how to get more content noticed, Facebook live video relevance for business and marketers, and 7 PPC features in Google Ads & Microsoft Ads. Lastly, we'll cover the evolution of search engine results and Yoast's latest SEO update.
Get More Content Noticed, Stop the Bad Metadata
After you have worked on a piece on content only to find out that most of your work is unused, you may get frustrated and think about all the effort you've wasted, and why your content isn't being used! This is, however, a common situation for many marketers these days. Some of the factors that contribute to less usage of content are its findability, quality, and relevance.
When you can apply a metadata strategy successfully, you can generate a high lead percentage from a brand's content. This article provides a comprehensive understanding of metadata and how metadata strategy can be successfully executed for getting your content noticed.
Why Facebook Live Video Is Still Relevant for Businesses and Marketers
Facebook is a platform that promotes users to stick around and make use of the content, videos and engagements. Facebook always wants pages to concentrate on original content, engage users and have a longer view time. Facebook has already mentioned about limiting the distribution of unoriginal content with no value.
A very well-prepared Facebook Live broadcast is an excellent way to share interesting and thoughtful content to engage viewers; as long as it abides by the algorithms, that is. In this article, readers wiill get a clear understanding of why Facebook Live video is still essential for businesses and marketers.
7 Must-Try PPC Features Hidden in Google Ads & Microsoft Ads
Pay per Click (PPC) can sometimes be very complicated and involves a significant amount of risk when executing a campaign. If we can break through barriers of PPC in advertising, then the benefits are more than worth it! There are some hidden PPC features which can be very useful for your next campaigns.
To give an example, in Microsoft ads, the advertisers can get the list of products for remarketing by targeting the searchers based on the product IDs they associated with, and promote those product IDs to them in the form of an ad. This article has seven hidden PPC features like this in Google Ads and Microsoft Ads.
Search engine results: The ten-year evolution
The search landscape is evolving every day and there are questions and discussions on Google's control on how much search traffic goes to publishers compared to Google's domain. There have been several articles on this over the past ten years, and the articles have now evolved into how Google has changed the search page.
This article provides insight into the changes that Google search has brought into effect over the past ten years. You'll also find corresponding statistical data and learn how marketers can educate themselves, and leverage it for their upcoming campaigns!
Yoast SEO 11.6 Update
Yoast SEO is an integral part of WordPress. It's been updated to the latest version with new how-to-blocks. The latest version also provides tabs to the top of the meta box as well as schema and security fixes. They have made modifications according to Google's most recent changes; this update makes it simpler for content generators to add how-to markups to the relevant content.
It is essential we stay updated with these changes as marketers for enhancing our content before posting. To learn more about the update, check out the article!
