This Week: Content Marketing, Keyword Cannibalization, STP Marketing, and More!

Happy Tuesday!

Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd.

This week, we’ve collected 5 articles to provide you with important updates - so you can take your business to the top!

10 Content Marketing Trends to Watch In 2022

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It’s no secret that the pandemic has caused a major shift in the way consumers are choosing to shop. There has been a huge push to shop local and support small businesses during the past year and a half. As shoppers are being more thoughtful with their purchases, marketers have also seen an increase in their content marketing budgets. Content marketing is sometimes overlooked, as it’s seen as more of a slow-growing, organic strategy; however, it’s an important one.

This article covers 10 Content Marketing Trends to keep an eye on in 2022 such as an increase in the demand for quality, relevance, and trustworthiness, a renewed focus on understanding consumer intent, the demand for various kinds of content (voice, video, visuals), and more. Stay up to date with the latest trends and learn how to incorporate them into your marketing strategy. Click the link above!

How can you combat keyword cannibalization?

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Keyword cannibalization occurs when your content has too many identical or similar keywords placed throughout the content on your site, or when two subpages of your domain rank for identical keywords. Much like keyword stuffing, Google will penalize you for this and your website will end up doing worse on the SERP. Ultimately, you should be aiming to have a specific set of keywords for each domain/URL.

This article goes more in-depth about what keyword cannibalization is, how to spot it on your website, and how you can avoid it. It explains that it can be avoided if you’re documenting and updating your keyword strategy regularly, or by checking your site using a monitoring tool or via. Google search. Click the link above to learn more.

9 Social Media Goals to Help Keep Your Strategy on Track

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Over the past few years, there has been an increase placed on the importance of Social Media for brands. It’s one thing to know it’s important, but if you’re not sure how it will benefit your business or brand - then it’s time to sit down and set some goals. Setting SMART goals for your strategy can help you manage your workload, set a budget, keep track of your ROI, and use your Social Media strategy to help reach larger company goals.

This article by Hootsuite breaks down what SMART goals are, and how they can be used to achieve Social Media goals such as building brand awareness, managing brand reputation, increasing traffic to your website, improving community engagement, generating leads, and more! Click to read more.

The Marketer’s Guide to Segmentation, Targeting, & Positioning (STP Marketing) 

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As a business owner or marketer, your first step in developing a strategy should be to identify your target audience. If you set your scope too wide, you’ll end up wasting more time and resources than you would by focusing your efforts on a smaller group that will lead to a better ROI.

STP Marketing is otherwise known as Segmentation, Targeting, and Positioning which allows you to create customer segments within your audience and customize your plan based on demographics, psychographics, lifestyle, behavior, etc. You then have to choose how you are going to target and position your brand, along with your products and services. Not sure where to start? Click above to learn more.

3 Reasons Why Your Company Needs a Blog

Some small businesses question whether a blog will be beneficial to their marketing strategy. Well, it turns out there are many ways a blog can help your business grow including helping your Social Media, driving traffic and leads to your website, and providing your customers with helpful information.

This article breaks down the three major reasons your small business can benefit from a blog including:

•  Google Search Exposure: Well-written, targeted, and helpful blog posts can yield higher search rankings and attract customers to your website.
• Content and Social Media Tie-In: You can always repurpose parts of your blog posts for Social Media or link to them!
• Deepening Your Customer Relationship: Blogs are a great opportunity to connect with your audience on a deeper level, spark their curiosity and interest, and foster trust and community.

Learn more by clicking the link above!

Wrapping Up

So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.

To do a quick review, first, we looked at ten content marketing trends to watch in 2022. We then moved on to explore keyword cannibalization and learned how to detect and avoid it.

Next, we learned nine social media goals that will help you keep your strategy on track. We followed this with an article on STP Marketing and how it can help you segment your audience properly. Lastly, we dove into the world of blogs and looked at why your company could benefit from having one.

Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!