Happy Tuesday!
Do you have a business online? Are you looking for ways to up your internet marketing game to get your brand on top?
It is essential to stay in the loop with the latest trends and news from the world of internet marketing!
So, here are five of the most recent and important updates from this week we have compiled for you.
Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More
Facebook is developing new ways to target ads towards minors on the platform. They have launched new ad placement tests and developed new tools for advertisers. Facebook has started notifying advertisers about the upcoming changes in the way that they target users under 18.
Many targeting options, including detailed targeting and custom audiences, will no longer be available to target people under 18 globally. For new ads that include young people, you’ll only be able to target by location, age, and gender.
Facebook has launched a new idea generator tool to assist advertisers with campaign ideas. It provides suggestions to advertisers based on data and insights to plan their next campaign. To learn more about the latest features, read the article linked above!
Marketing Productivity: What It Is & How to Measure It
In Marketing, we often confuse the term "productivity" with getting a lot of work done. However, putting more work on your plate doesn't necessarily make you productive, but it sure makes you busier. In his book, "The Goal" Eliyahu M. Goldratt defines productivity as "progress towards the goal". How does this relate to marketing?
Marketing productivity isn't about getting a million things done - it's about getting the right things done. Learning how to track your progress in terms of input, quality, cost, and outcome will provide you with a clearer picture of how close you are to reaching your goals of generating revenue and leads.
How do you go about this? Read the article linked above to find out the biggest factors affecting marketing productivity & seven ways to increase marketing productivity.
Future eCommerce Trends to Watch Out For [Infographic]
The pandemic has caused a shift in the way consumers shop. With physical stores being closed, brands have had to pivot their strategies and focus on eCommerce to keep their businesses afloat. This has also caused some niche buying trends to emerge that could impact your strategy.
This infographic provides an overview of emerging eCommerce trends, with some noteworthy statistics and tactics that might inspire you to review your current marketing strategies and make some changes.
Click on the link above to view the Infographic!
Facebook Shares New Insights into the Key Elements of Effective Video Content
As part of modern digital marketing progress, videos have become an essential part of many campaigns. As more people tend to engage with video content by seeking entertainment and product research; video marketing has become more popular.
However, simply creating and uploading video content won't work. You must be able to generate creative and engaging videos to grab the users' attention and keep them hooked to maximize response. So how do you create these compelling videos? What are the key elements that you need to factor into your video approach?
Facebook has recently partnered with marketing measurement firm 'Analytic Partners' & insights agency 'The Lab' to give you more insights on this. They conducted a study that looked into effective video approaches, and how marketers can create video content that will generate greater cut-through (maximizing audience response). To learn more, read the complete article linked above!
How to Grow a Startup Business With SEO
Start-up businesses are becoming a trend these days as many entrepreneurs are quitting their jobs to start a business on their own. However, if you don't pick up the right channel for your business, it can be difficult to see quick results.
Here is where SEO plays an important role. If you want to see your business grow, you must dig deep into search engine optimization (SEO). You may wonder if it's worth a try. The simple answer to it is "yes". If you want to see your business flourish in a short span of time, then SEO is what you need.
The amazing article written by Pablo tells us the importance of SEO for online business and how you can make use of it to grow your business. Read on to find out!
Conclusion
In this week’s roundup, we came across some useful and informative updates in internet marketing, starting with Facebook Ads announcing updates to targeting minors, Instagram shop Ads, and more. We then took a look at marketing productivity. (what it is and how to incorporate it into your own strategy).
Next, we saw an Infographic on the latest trends in eCommerce. Then we came across Facebook's new insights into the key elements of effective video content and finally, we saw an article from one of our blogs on the importance of SEO for your business.
We will be back next week with more updates for businesses to stay up-to-date with the latest trends in digital marketing. In the meantime, check out our available blogs on internet marketing!
