Happy Tuesday!
Those in the field of digital marketing know that adapting to today's market is essential to ensure success and longevity. With that in mind, here are some updates in the past week of internet marketing that you need to know!
Top GMB Insights Trends Enterprise Brands Need to Know
The COVID-19 pandemic has certainly had an impact on internet users' shopping habits, and GMB has some insights on how to understand changing online search behaviour. In addition, they have provided information for brands on how to use these evolving shopping trends in their next advertising campaigns, principally focusing on business services, financial services, sit-down restaurants, quick-service restaurants, retail, healthcare, and hospitality businesses.
GMB's research explains how the pandemic has affected website clicks and clicks-to-call for enterprise brands. It outlines that all verticals endured drops in total views from February through April. However, when considering click-to-call, there was an increase in March across all verticals, peaking in April and May 2020.
Taking a look at this report will help brands understand how to build their strategies based on their target customers' current online shopping behaviour.
LinkedIn Shares New Insights Into Effective B2B Marketing Campaigns [Infographic]
This article from LinkedIn, which features some recent creative and successful B2B campaigns, is perfect for brands who are looking for B2B campaign ideas.
Forget the days when B2B campaigns were boring and dull - big brands like CISCO, Upwork, Novartis, and Uberflip have revolutionized B2B campaigns and truly taken them to the next level.
LinkedIn's article offers an infographic that explains how these campaigns were run, why they were effective, and what their results were. Click the hyperlink above to read more!
Smart Shopping Campaigns: How SEA Specialists Score With New Insights
With many customers migrating online for a better shopping experience, brands are focusing their efforts on Google Smart Shopping Campaigns. As marketing efforts are becoming more and more automated, those who plan to operate their advertising campaigns themselves are left with limited insights or control.
However, to stay one step ahead of the competition, it's important to focus on to focus more on other elements, such as optimization that is based on sales and product insights.
This article discusses various opportunities available and gives some insight into cross-selling and upselling techniques.
Facebook ‘Neighborhoods’ Makes It Easy for Locals to Connect
Facebook has introduced a new feature called "Neighbourhoods," which is intended to be a space for users to communicate outside of their newsfeeds and be part of discussions that matter in the local areas where they live.
This new feature will also help local businesses, as it is predicted that many of the discussions taking place between users will centre around business recommendations. Users will have the option to create question-and-answer posts and suggestion posts, among other discussion types.
Currently available in Canada, businesses should use this new update to build their brands locally. Facilitating discussions among users on Neighbourhoods will definitely be beneficial to any business' marketing efforts.
6 Digital Trends That Will Boost Your Marketing Strategies
Both your customers and competitors are online. As a result, brands have to ensure they are employing effective digital marketing strategies if they want to stand out amongst the stiff competition. One way to do this is to stay up to date on trends and changes in digital marketing.
This blog from TechWyse features the top 6 current trends that will help boost your business' marketing strategies, including using video ads to engage your audience on social media, AR to present products, AI-powered PPC campaigns, chatbots to save money and efforts on customer support services, and optimizing your content for voice search.
Click the link above to learn more!
Wrapping Up:
We examined GMB insights that will help enterprise brands understand how the COVId-19 pandemic influenced local search and online clicks, saw some excellent B2B campaign ideas shared by LinkedIn, and learned the way to have an effective shopping campaign. Next, we heard about Facebook's new feature, Neighbourhoods, and finally discussed the top 6 digital trends to use right now for an efficient marketing campaign.
We hope you enjoyed reading these updates, and we will see you next week! Until then, please stay up to date with our blogs on internet marketing.
