Happy Tuesday!
Part of running a business means staying up to date with all the latest industry and marketing trends, so you can stand out from the crowd.
This week, we’ve collected 5 articles to provide you with important updates - so you can take your business to the top!
Intent-Based SEO & PPC: 5 Ways to Build Incremental Benefit
Intent-based marketing is extremely helpful and important in marketing, as it takes into account the consumers’ current motivations and needs. This means that you can collect more accurate data and use it to increase your leads and sales, as you’ll have a better idea of what your consumer wants. How does this relate to SEO and PPC?
Search is a very useful tool for intent-based marketing, as search queries reveal a lot of information about what the product/service consumer is looking for and why. PPC works well with SEO to anticipate these searches and bid for those competitive keywords.
This article covers five ways you can leverage these tools and use searcher intent to your benefit! Click the article to learn more.
Google Search Tests Carousels: Research, People Also Shop & Similar Products
Recently, Google has been testing carousels involving their research, people also shop, and similar products features. In the ever-updating SERP landscape, this is important to note as you may have to once again adjust or pivot your strategy. Similar to PPC Ads, Carousel Ads are another ad type that blends well with SEO. The products being displayed in the ad are based on search intent. It’s also important to note that search is heavily influenced by geo-location details, so including those should be a priority.
Google defines these ads as a “list-rich result” perfect for swiping on mobile devices - displaying multiple cards from the same host site. This is important as so many people turn to mobile devices during a ‘micro-moment’, optimizing the ads and content for mobile is becoming a top priority for many businesses.
Interested in learning more? Click the article linked above.
How to Optimize Your Website for Mobile Devices
Keeping on trend with the importance of mobile in marketing, this article covers how to optimize your website for mobile devices. So you’ve built a great desktop site, but on mobile, the images are off, it’s slow to load, the font is too small, etc. People are going to navigate away from that quickly. In 2020, 53.62% of all website traffic worldwide was generated by mobile devices. Seeing as that’s over half of the world’s web traffic, it’s clear that your business shouldn’t be putting mobile site optimization on the back burner.
Mobile sites have different user experience requirements and design techniques that you can easily learn about and implement. Taking the time to do so will give you an edge over the competition, as a positive mobile experience will result in returning site visitors and generate leads. Check out the article above!
8 Tips for a Brand Awareness Campaign
As a small business owner, building brand awareness is likely a huge part of your marketing strategy - especially if you’re just starting out. Investing time and money in raising awareness will lead to leads and sales down the road. You want as many people to remember your brand, logo, or products/services as possible. That’s the main goal behind a brand awareness campaign.
As Neil Patel explains, brand awareness campaigns are important for three main reasons:
- Gives you control over how people perceive your brand
- Brand Awareness helps build trust between you and your target audience
- Trust builds customer loyalty
This article provides you with 8 helpful tips to get you started in building your brand awareness campaign, as well as examples of brands who’ve done this well. Get started on your campaign today - click the article to learn how!
Lead Nurturing Emails: How to Nurture Leads With Relevant Emails
Email marketing has become increasingly popular, and for good reason; it’s proven to be an extremely effective marketing channel to reach consumers at all stages of the funnel. If you’ve already been successful in getting those leads, then you’ll want to read this article on lead nurturing emails.
Lead nurturing emails are used to deliver content that will educate leads, build trust, and prepare them to make a purchase. This article covers some tips and tricks to build an effective lead nurturing email template. Don’t forget to track your results and monitor performance! Click the article to learn more.
Wrapping Up
So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.
To do a quick review, we first looked at five Intent-based SEO & PPC strategies that will allow you to use searcher intent as a very useful insight. We then moved on to Google Search Carousels, which are also related to SEO & searcher intent.
Next, we covered the importance of optimizing your site for mobile, as more than half of consumer searching was done through mobile in 2020. We followed this will 8 helpful tips for small businesses looking to build a brand awareness campaign. Lastly, we dove into the world of lead nurturing emails, which helps marketers get their message in front of the target audience at the best time.
Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!
