Happy Tuesday!
This week we are back again with more internet marketing news; we'll get into why organic search clicks out-number paid, why agencies are backing content marketing, 8 free keyword research tools for SEO, Facebook’s comment reach in newsfeeds, and how to understand searcher intent to boost SEO rankings!
49% of all Google searches are no-click, study finds
To all the marketers out there, we have some news data provided by marketing analytics firm Jumpshot. In their latest estimate, it was shown that zero-click searches on Google have steadily risen over the past three years.
This article guides us through the latest statistics on organic-click erosion, click-through rates, and why mobile organic search is affected compared to desktop.
The data here shows that in the first quarter of 2019, 41.45% of Google searches resulted in organic clicks to non-Google sites and 5.9% of searches ended with the user heading to another Google-owned website. Unfortunately, if you're in a field that Google is in as well, like travel, then Google is likely dominating your marketing and getting those clicks.
Agencies see growth in Content Marketing Business
This article provides us with insights about why agencies are putting their efforts towards growing their content marketing. Out of the companies that offer content marketing services, over half of them reported that 50% of their business is comprised of content marketing.
Read the article to learn more about the changes in content marketing and how they influence agencies!
8 Free keyword research tools for SEO
To find the ideal keywords, you need to search out all the possible variations from multiple data sources. So, finding the right keyword may seem very confusing and complicated at first. If you do a Google search SEO tools, you’ll see a lot of options in the market now, but all of them differ in features, amounts and sources of data, as well as prices. But which of them do you really need? And, most importantly, do you need to fork out hundreds of dollars a month, or is there a way to cut the costs?
This article explores 8 of the best free keyword research tools. Each of them best fits a specific keyword research task and does the job just as well as their paid alternatives.
Facebook changes the reach of comments in the news feed
You’ll still find your best marketing opportunities on the world’s largest social network, so needless to say, spending time learning Facebook marketing is worth the investment. Everyone wants to get maximum reach, so this article will provide you with the information on Facebook’s new algorithm that has affected the comment reach on a post. Comments that have specific quality signals will be highly ranked, and low-quality comment practices may result in less reach. Read the article to learn more!
How to understand searcher intent to boost SEO rankings
When we talk about using SEO to gain more organic traffic or to increase conversions for your PPC campaign, it’s important to stop depending strictly on the usual keyword with the most searches. It's time we dig deeper to help determine user intent so you can not only improve rankings, but also get higher-quality of clicks.
This article tells us why it’s important to constantly think about the intent of your potential customers and what will drive them to your website. Let’s explore user intent and find out how we can use this complicated system to help improve your website’s ranking!
