Happy Tuesday!
Internet marketing is continuously evolving, and with so many of us shopping online, we can see that online businesses are growing. Do you have plans to grow your business online? For that, you must first be updated with what's happening in the world of digital marketing!
That is precisely why we are here to provide you with weekly updates from relevant sources on the latest marketing trends and news.
Here, we will look at 5 of the most relevant updates to help you get started kickstarting your business online!
Let's dive right into them!
Google Reportedly Turning YouTube Into a Shopping Site
It's been reported that Google is going to bring in some big changes to YouTube.
YouTube will be turning into a shopping destination soon!
Google is currently working on it and is in the early stages of transforming the platform into a shopping site. This change will allow consumers to directly purchase the items they view in product review videos, tutorials, unboxing videos, and so on.
As many of us look for a video review before making our purchase, this change will make it easier for consumers to purchase directly on YouTube. Google has reportedly been collecting information about products featured in videos.
This is great news for businesses who are trying to market their products on YouTube and make conversions through the platform.
To stay updated about the new feature on YouTube, keep an eye out for our weekly internet marketing updates!
Google Smart Shopping Campaigns: Everything You Need to Know to Get Started
Google Smart Shopping has been around for some time, but are you using these in your accounts? Or are you still looking for reasons to try this campaign type?
If you haven't heard of the Smart Shopping Campaign (SSC), it is a type of Google Shopping Campaign that aims to become the standard campaigns' successor.
SSC's are easy to create, configure, and maintain. They also incorporate dynamic remarketing. The products on these campaigns can also be viewed on YouTube and Gmail in a completely automated way.
So, if you are confused about choosing which type of campaign to go for, read the article to see the comparison between SSC and Shopping campaigns with the main pros and cons of each.
Zoom Launches Paid Events Platform, Begins Testing End-to-End Encryption
The pandemic forced us to work from home, and so many of us had to rely on the video meeting platform Zoom to make online connections.
The app surged from 10 million daily active users in December 2019 to 200 million in March, which gave the platform a whole range of new opportunities.
This week, the platform seeks to capture more attention with their latest event discovery and monetization features that will enable paid Zoom users to create and host online events.
Zoom is still testing its OnZoom, a one-of-a-kind online event platform and marketplace that supports creativity, innovation, and perseverance that enabled many to experience virtual events!
Organizers can list and sell tickets on the platform and consequently promote their events via social media. To learn more about the new feature, read on!
Law Firm SEO: What Every Lawyer Should Know
Law firm Seo can be tricky, but it is also essential with the high volume of online competition these days. Outranking your competitors on Google is always challenging.
At TechWyse, we have been helping many lawyers improve their SEO for many years. We're well experienced in optimizing law firm websites to increase traffic, rankings, and conversions.
This in-depth guide will give you all the information you need to know about SEO as a lawyer. In the article, you will learn about how law firm SEO is different from other types of SEO, how to go about it, and, most importantly, how to get results.
Once you go over the guide, you will get a picture of how SEO works and how you can start making conversions.
Pinterest Unveils Story Pins, Analytic Tools, and More
We saw a few weeks back about LinkedIn unveiling their story feature similar to Instagram and Facebook. Well, interest has finally joined in on the fun by launching its new beta version for Story Pins.
Story Pins were created to allow creators to share their original content on the platform, pointing back to their own site. This new feature will let creators tell unique stories with apt visuals and text overlays.
Marketers who are continually looking for content, products, and resources will benefit from the new feature!
This feature will also help content creators to engage and interact with their audience.
Unlike other platforms with the 24-hour time limit on stories, Story Pin gets saved to pinboards and can also be available on the home feed. To get to know more about the new feature, read the complete article here.
Wrapping up!
Getting your business online can be challenging if you are not up to date with what is happening in digital marketing.
But that's why TechWyse is here to help you kickstart your online business with our weekly updates.
This week, we saw Google trying to transform YouTube into a shopping site, which can help marketers promote their business through videos. We then came across an article that gave us a comparison between Smart Shopping Campaigns and Google Shopping Campaigns to help us understand them better.
Then we saw how Zoom is trying to capitalize on users' attention with their new OnZoom feature. As well, we saw how law firm SEO could get your firm's online rankings up.
Finally, Pinterest is introducing Story pins, which are similar to the stories feature available on other social media platforms!
Stay tuned for more updates and news. If you have any doubts, please feel free to comment below, and we can help you out!
