Another week has gone by and we’ve got a lot more exciting news for you with week! Here is a look at your week in the online world:
Internet Marketing News – 2010 10 13
Performance at Scale on the Google Display Network
Google Launched two tools this week to help advertisers maximize their exposure on the Google Display Network. These are the Display Campaign Optimizer and the Contextual Targeting Tool. We’ve been digging into both and we’re happy to have more useful tools to add to our belt!
Yahoo! Rolls Out Updated Mobile Search
Yahoo! rolled out an updated search tool for smartphones this week. They have honed the search results for local business listings, stocks, entertainment etc. While Yahoo! is making an effort to go mobile, I’m waiting for them to talk about what this will do for advertisers, especially with the new Bing merger.
This Week’s Top Stories in Tech, Mobile and Social Media
Mashable threw together a great list of top stories online. Be sure to check out the Gap logo story, it’s a fascinating look at how social media users convinced the Gap not to change their logo!
How To Use QR Codes In Social Media
QR codes are those neat little square barcodes that can be read by smartphones. Simply hold your phone over the barcode and the camera reads the code and carries through the action, usually opening a website. This is a great post about how you can leverage the power of these cool little codes!
More Internet Marketing News
Here are some other bits of news that we thought you my enjoy:
Test Usability By Embracing Other Viewpoints
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Very interesting and informative pieces of information Chris. Especially the Google Display Network article and the article on QR code, although I am yet to try it. Its amazing to see so much information coming up in just so less time. And yes, to have Bing back into the fray for Paid Search sounds a good competition to Google. More quality stuff in the offing?