Welcome back! Can you believe it’s the last Tuesday of August already? Ever wonder how to rise to the top of your Internet marketing campaign? Check out these “how to” articles: How to Create an Effective Landing Page Funnel; How to Increase Your Search Rank Using Social Media; How to Do a Content Inventory and Audit; How to Optimize for “Direct” Website Traffic; and 4 Tips For Your Mobile SEO Strategy - WhiteBoard Friday.
This Week In Internet Marketing 2012 08 28
How to Create an Effective Landing Page Funnel
A landing page without a sales funnel is like an airport without a landing strip, your desired navigation is set up for failure. The key to a successful landing page is to have a clear call to action and keep it simple. Learn how to create an effective landing page funnel and increase web conversions.
How to Increase Your Search Rank Using Social Media
In 2010 Google’s support of social media became a big game charger regarding the measurable components of SEO. When optimizing social media outlets for a business, don’t forget traditional SEO practices. A social media presences must be authentic, consistent and managed daily to increase search rank.
How to Do a Content Inventory and Audit
Linking building is an excellent SEO assistant and can aid a website’s visibility. However, remember that it’s only one component of many SEO tactics. Content is king, that doesn’t simply apply to new content. Make sure old pages with little valuable content isn’t holding back the dominance of the entire website. Learn how to do a content inventory and audit than start link building.
How to Optimize for “Direct” Website Traffic
Direct traffic means a visitor arrived at your website by typing in the exact URL. For small and medium brands creating a name for themselves, a strategy must be implemented to generated direct traffic. Learn the online and offline tactics to optimize web presence and attract traffic.
4 Tips For Your Mobile SEO Strategy - WhiteBoard Friday
Mobile marketing is so hot right now! In order to optimize a mobile SEO strategy, one must identify the best practices for their target market, present users and site characteristics. The mobile Google Analytics and Webmaster tool can provide an abundance of insight to support a smartphone site’s success. Here is another great video from SEOmoz.
More Internet Marketing Headlines
YouTube Launches Skippable Ads for Mobile
The Internet a Decade Later [Infographic]
4 Ways to Fatten Up Your Affiliate Site
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Everyone should read “How to create an effective landing page funnel”. If you don’t have a good landing page and sales funnel in place, you are leaving money on the table. You should also split test your landing pages to find one with the best conversion rate. I was actually reading another blog post today about the importance of a good landing page and I couldn’t believe that all but one of the comments said they had never used a landing page and didn’t think they needed one for their business.
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Agreed, split testing is a vital for landing page success! Thanks for your insight Gerkmeister!