Happy Tuesday,
This week we are back again with more internet marketing news! We’ll look at how we can use LinkedIn website demographics as a marketing tool, the addition of podcasts in search results, factors helping your content rank in Google, video marketing tips and tools to boost your traffic, and Instagram story ad share!
Here are some updates and news on Internet marketing for us to improve our SEO skills!
How to Use LinkedIn Website Demographics as a Marketing Tool
What many marketers want is a way to understand their website visitors. In order to learn more about the professional traits of your website, it is advisable to use LinkedIn's Website Demographics tool. This demographic data is available only when visitors convert and leave some of their personal information on your web forms.
But what about the people who don't convert?
The LinkedIn insight tag is a snippet of JavaScript code that you add to your website and is intended to be used by LinkedIn advertisers to track conversions.
Read the article to discover how LinkedIn Website Demographics is used to reveal useful information about people visiting your website!
Google adds playable podcasts directly in the search results
Attention all marketers! Google announced that you can now play podcasts directly in the desktop and mobile search results. Google said that if you search for a podcast on any topic in Google, they'll show you playable episodes in Search results alongside web pages, news, and videos!
Read the article to understand how this process works and why we should care as marketers!
The #1 Factor That Will Help Your Content Rank in Google
Content is something Google takes into consideration according to it's relevance to the reader. Relevancy and beneficial purpose in your content are vital for ranking well. The only question left is, how do you craft content that meets or exceeds these standards? The very purpose of content marketing is to attract and retain customers by consistently producing and curating relevant and valuable content to enhance customer behaviour!
Read the article to discover the factor that is most effective in ranking your content on Google!
Video marketing tips and tools to boost your traffic
With the rise of YouTube as the second largest search engine in the world, classic blog articles have shifted to video marketing. YouTube was launched in 2005 with only a few dozen uploads and has grown into the largest video platform, with over 30 million visitors and five billion videos watched daily! A survey conducted by HubSpot in 2017 suggested that consumers prefer videos over any other form of content marketing. As a result of this, more and more brands are shifting their attention to video marketing.
Read the article to understand the effectiveness of video marketing and video marketing tips to increase traffic!
Report: Instagram Story ad share doubles while overall ad growth levels out
Instagram Story ads have been around for more than two years now! For marketers looking to enhance their Instagram social ad spend, it's important to note a specific ad format experiencing exponential growth. But, the question is whether or not Instagram Story ad growth is a result of the ad unit's performance or Facebook's prodding to get more advertisers to run Story ad campaigns.
Learn more on Instagram ad share exponentially increasing from the following article!
