Happy Tuesday!
If you are running an online business and want to take it to the top, you need to stay in the loop with the latest internet marketing news and trends!
So, here are five of the most recent and important updates from this week of internet marketing we have compiled for you.
Snapchat Launches New 'Campaign Lab' to Help Guide Marketers on Best Snap Ads Approaches
Snapchat is providing more guidance for brands looking to improve their ad performance with a new element called 'Campaign Lab', which is available within Snap Ads Manager. It will allow marketers to view results, run split tests, and get recommendations on what to do next.
The Campaign Lab provides access to all Snapchat's different split testing options, and tools with separate screens for testing and results. It will include insights, actions, and learning agendas to help you analyze your tests. To learn more about the features, read the article linked above!
Facebook iOS 14 Update Aftermath: 4 Issues & What To Do About Them
A lot of changes happened to the digital marketing world after Apple implemented its launch of iOS. The Facebook iOS 14 update also brought many changes to the paid social realm. Facebook had been very vocal about the potential implications on its platform ever since the announcement of the update.
We all saw that the iOS 14 update was a great initiative in terms of consumer privacy. But, without a doubt, it meant a huge loss for digital marketers, as they had less access to user data. Facebook, being a mobile-centric advertising platform is now finding it difficult to track a large segment of its mobile traffic.
So, to mitigate the impacts iOS 14 has on tracking, Facebook implemented new measures which you will find out in the article linked above.
Twitter Adds New Spaces Sharing Options, New Search Tools to Improve Spaces Discovery
Last week, we discussed the new audio platform 'Twitter Spaces'. We now understand that Twitter is introducing more and more features on the platform to help boost engagements. Recently, they have come out with a 'Spaces' sharing and search tool that helps users find more relevant topics and tweets.
This feature has been introduced to combat complaints about Twitter's algorithm, which traditionally hasn't been great at helping its users find content relevant to their searches. In this article, you will gain a better understanding of these features and how marketers can use them to engage with their audience. Read on to find out!
How to Use Instagram Hashtags for Business: A Guide for Marketers
We all know that hashtags help you reach a wider audience on Instagram, which is exactly what we are going to see in this article written by Jenn. Are you wondering how you can effectively use hashtags to improve your visibility on the platform? If you are running a business or wish to start one on Instagram, you will require an easy-to-follow guide!
This guide provides an overview of how to use hashtags strategically across Instagram feed posts, stories, and IGTV posts in the article. So, if you want to find out how to choose your hashtags, how many to use, and where to add them in your posts for the best results, read the entire article!
How to Lower Your Website’s Bounce Rate
If you have a personal or business website, then you know the term 'bounce rate' isn't a good one. We always want to believe our website is the best, just like how a mother sees her child no matter what the flaws are, that child will be beautiful to her. But the figures in Google analytics may prove us wrong. Are you looking for different strategies to lower your bounce rate?
You are in the right place then. In the article, Aswathy has highlighted some effective strategies that you can implement on your website to potentially lower your website's bounce rate. Read more to find out how.
Wrapping Up!
In this week's roundup, we saw some useful updates in internet marketing, starting with Snapchat's new 'Campaign Lab' to help guide marketers on ad approaches. Then we moved on to see some of the challenges faced by advertisers on Facebook due to the iOS 14 update and how to tackle them.
Next, we saw Twitter continuing to introduce features such as 'Spaces' to boost engagements on the platform. Then we looked at a guide on how to use Instagram hashtags for business and finally, we saw an article from one of our blogs on how to reduce your website's bounce rate.
We will be back next week with more updates for businesses to stay up-to-date with the latest trends in digital marketing. In the meantime, check out our available blogs on internet marketing!
