The human brain prefers visuals over text. In fact, 90% of information delivered to your brain is mostly visual. Generally, people can hold 95% of information when viewing it in video format, in comparison to 10% while reading it in text format. On that account, videos are definitely worth considering for promoting your business.
Lately, videos are almost everywhere. Due to this, there has been a significant change in digital marketing strategies. A Cisco study shows that by 2019, 90% of traffic online will come from video content.
It’s time to embrace videos as a part of your content marketing strategy. As a result, video content can be one of the most valuable additions to your marketing toolbox.
In today’s world, customers have no time to read long product descriptions. This means if your content is in video format, people are more likely to view as opposed to text-based content. It is because videos can draw your prospects' attention to keep them on your website a little longer.
Mostly, people prefer videos over text to help them find out more about a product or service and to make the purchasing decisions.
In this article, let’s discuss how video marketing can help your business grow when incorporated into your marketing plan.
Connects Emotionally
Video marketing is an excellent way to convey information about your product or service to potential customers. Unlike other marketing mediums, video content has a more of a tendency to appeal emotionally.
In just a few seconds, video content has the ability to grab people’s attention to explain what your business is all about.
This is the reason why a perfectly done 60-second TV commercial has more of a chance to get people to take action. In spite of everything, video marketers should also be aware of the human capacity to feel.
On the whole, a perfect video can engage with your target audience to induce emotions and to initiate a purchasing decision.
Builds Trust
Building trust is the basic foundation to increase the revenue of your business. It is one of the best ways to expand your business as it helps people find out who you are, and what you do.
Usually, when customers see a product video on your landing page, they tend to gain more confidence in your brand. Therefore, the concept of video content marketing is primarily aimed at developing long-term relationships and trust.
Video content marketing helps to convey the core values of your business with ease. When you serve people with beneficial information through videos, they will automatically come to you instead of the opposite. It also strengthens your brand and productively engages with your prospects to build trust and relationships.
Drives Traffic
Studies show that video content marketing increases organic traffic through search engines by 157%. A whopping 62% of companies have claimed that video content has boosted the amount of traffic to their websites. In short, posting videos about your business on YouTube will help to drive more traffic to your site.
Apart from driving traffic, it also helps to convert website visitors into possible customers. Companies that use video content experience a 41% increase in traffic through web searches when compared to businesses that don’t use videos as a part of their content strategy.
In fact, having a video on your landing page will most likely show your website on the first page of Google search results.
Increases Engagement
User engagement should be your decisive factor when it comes to content marketing strategy. Without a doubt, people are expected to engage with the videos when compared to other content formats. Video content is the key to keep your target audiences engaged on your website for more extended periods of time.
Studies even show that videos that are posted on Facebook business pages increase the engagement by 33%. Users can seek help from credible sources like IDIGIC to gather more views for videos posted on Instagram.
If simple pictures can amplify engagement imagine what videos can do to your business.
Boosts Conversions and Sales
Video content can create immense value for your business, and therefore it is considered a powerful tool among e-commerce websites. Consequently, by adding a product video on your landing page, you can increase the conversion rate by up to 80%.
Studies even show that 74% of the prospects who’ve watched the product video have gone on to purchase the product. This proves the fact that product videos can directly generate sales.
With these facts in mind, we can come to the conclusion that video converts more customers than any other forms of content. 57% of consumers even say that video content gives them the confidence to make an online purchase.
In addition to that video testimonials, demo videos are also helpful in boosting sales for your business. It enhances the user experience and helps the prospects to move along the sales funnel more effectively.
Furthermore, it is crucial for a business to invest in video marketing if they’d like to boost sales. If your business is not using video content for marketing, then you might be missing out on a fantastic opportunity to increase sales.
Improves SEO
Your website is likely to show up on the first page of search engine results if you have a marketing video embedded on your site. It also helps to increase the time spent by the prospects on your website. As a result of this, the search engines will signal the audience that your site has a reliable content.
You must also ensure to optimize your marketing videos on YouTube to improve the search engine rankings. While doing so, do not fail to include eye catchy titles, descriptions and the URL of your website.
Targets Mobile Users
As a whole, videos and mobile phones go hand in hand with each other. Studies even show that 90% of the audience watch videos on their mobile devices and they are likely to share the content of their favourite brands.
Businesses need to be aware of creating a unique experience for people on their smartphones. Since the number of smartphone users is growing day by day, it is essential for businesses to give them an excellent choice of videos to consume.
Explains Everything
As a matter of fact, video content delivers information more promptly than text. Marketers even feel that video content has the power to improve prospect’s understanding about a product or service.
If a business is launching a new product or service, an informative video is the best way to let the audiences know more about it. These videos are also highly effective in educating people, how a product or service actually works.
Reading can be exhausting to some people, but with videos, your information can be easily understood and retained. 98% of people watch informative videos to discover more about a specific product or service and they are usually seen on the homepage of a website.
Video content lets the customers know more about your company and help them to remember your brand name. If a picture worth a thousand words, likewise, a short video can say millions about your brand.
Encourages Social Shares
Most businesses are aware of the fact that videos are the most shared content on social media, despite how people usually share videos with their friends and family only when it entertains them.
Creative videos can quickly become popular and circulate all over the internet in a matter of days. More than images, videos have a better chance of getting shared by your target audience. As a result, videos on social media tend to generate more shares than images and text combined together.
Create videos that entertain people and encourages them to share your content online. Through this method, you can increase the traffic to your website and take it from there.
Conclusion
Video marketing is getting both more affordable and popular these days and is one of the driving forces of content strategy. It can help grow your business regardless of its nature, but creating visual content requires a lot of knowledge and creativity for engaging with your target audience.
Generally speaking, people are doubtful when it comes to buying products or services online because of numerous scams across on the internet. However, video marketing helps to influence people who are considering a product or service, something that is not easy with other forms of content. You can’t afford to leave it out of your marketing mix.
Video content marketing provides more advantages than disadvantages. This concept has recently been on the rise because people like to watch videos on the go with their mobile devices. It is also capable of bringing elements like audio, images, and text together. Videos are an excellent way to influence people to buy your products or services and help them understand your brand.
Even start-ups and small businesses are taking advantage of video content marketing to make themselves stand out from the competition in order to achieve their objectives. If you are serious about content marketing, you should be serious about making videos too. Ultimately, your videos don’t have to be perfect; it’s the content that matters the most.
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Video content has had great influence on people and has given a lot of businesses edge over their competitors
Thanks for this post.