Back on January 20th of this year, Google suspended their newspaper advertising offer in the AdWords program. Today, saw the company add the radio advertising portion of AdWords to the scrap heap as Google announced it was shutting down it's radio advertising efforts.
This was also a program aimed primarily at US advertisers, and never grew enough to move out of that market. We would have dearly loved to try it out for our Toronto based Canadian market too! It seems it was another offline advertising area that Google just could not perfect or, at the very least, improve upon.
We give full marks to Google for being innovative in its thinking. It is, after all a young company and will learn from these things. I certainly hope Google takes this time to review the AdWords program and work on keeping the most successful online advertising program the industry leader.
on
So another premature baby has gone. Why is Google is going into the terrains which are not their core area. It seems that big ‘G’ wants to test all waters to cement their dominance further. The irony is they often burn their hands out of these futile attempts.
on
The decision to enter into radio ads was certainly a risky one. As is evident now the risk just didn’t pay off. Add this to the list of flops from Google in off-line media. But the good news for Google is that everyone is heading online these days!
on
I have read reports saying that recession has made Google retreat from these efforts. Google said that it hopes to fine other roles for most of the people involved in those projects, but that it expects ‘up to 40 people’ may not be able to find other jobs at the company. A good reason for pink slipping?
on
Well, well, well! This could mean pink slips are being prepared for some of their employees. Guess Google’s management is bracing for leaner times after years of robust revenue growth that enabled it to spend freely and gamble on new ventures.
on
Ha! Google has pulled the plug on radio ads, right? Just shows how the recession is forcing the search giant to reassess its goals and priorities. And this comes just four months after Google scrapped newspaper ads. Are the TV ads next in the queue???
on
No doubt in Google’s role as a service provider as the intermediary in transactions, Google has carved out its unquestionable empire out here. Shifting from this primary goal could damage the dynamics of Big G. Online advertising is Google’s cup of tea; and they should continuously focus on that terrain than tinkering with these sorts.