How Long Does It Take A Website To Rank On Google?

How Long Does It Take A Website To Rank On Google?

This blog is intended for somebody who has a new website or has never done “SEO” before. So you want to know how long SEO takes? Read on…

Ranked By Tomorrow

Where do we begin? As internet marketers we get asked this all the time. I will provide you an answer, but you’ll have to promise to not skip to the end!

 

Let’s assume you are talking about Search Engine Optimization a.k.a. SEO. Paid search will let you get to page one quickly, but it will cost you each time someone clicks on your link.

Back to SEO, where the first page doesn’t come in a day. Most people when they ask this question are thinking of one thing: a “fat head” keyword. Something like, let's say “dentist.”

They think “if I only ranked for the word dentist, I would get so much business!” This person might even have used to Google Keyword Planner to get estimated search volume, done the math and saw a pot of gold at the end of the search rainbow.

Ranking for "dentist" might get you a lot of new business, but there are a few things to consider.

  • Is it worth the time and effort to focus on only one keyword?

  • Is it realistic, if at all even possible?

  • If Google shows different results to different people, will it really pay off as much as I think it will?

  • How qualified will those leads be?

  • Would spending some of your money on a conversion-friendly page be better than investing it all in SEO?

  • Do the majority of people still search that way?

  • What is going to make YOU any more of a dentist than any other dentist out there? I.e. how are you going to be more RELEVANT for that search?

For those of you not familiar with “Fat Head” “Chunky Middle” and “Long Tail” this diagram from the leading SEO site Moz illustrates the idea quite well:

Chucky Middle

”Dentist” would be a fat head term for our purposes. Below I’ve classified a few in each of the categories:

Fat Head: dentist, dentist office, dental office, dental clinic

Chunky Middle: dentist toronto, dental office toronto, toronto dentist emergency, toronto dentist open sunday, toronto dentist prices, toronto dentist downtown.

Longtail: “what dental procedures are covered by OHIP?” “does it hurt to have a root canal?” “are dental x-rays damaging?”

If you focus on creating a website that satisfies a good portion of the chunky middle and even a small slice of the long-tail, you’ll inevitably end up satisfying Google for the fat head keywords like dentist, dentist office, and dental clinic (for some of the searchers, remember that everyone’s search results are different).

If you’re still set on fat head keywords, be prepared to pay! ...in a number of ways.

If we’re talking PPC, you may pay $8-9 per click (current estimated bid in Toronto Canada).

If you’re talking SEO, you could end up paying a very big price: having your site never show in Google search results again!

If an SEO company says they can get you to the number one position in a number of weeks they

a) have a black hat link network that they’ll gladly weave you into for a hefty fee

b) are wizards.

SEO Wizard

Choosing "A" is very risky, because although your site may get some traffic, the next Google algorithm update is bound to knock you off the first page. Do you really want to go through hiring extra staff when business is good, then have to lay them off because you’re no longer ranking? If you choose this path, and you’re de-indexed from Google, your only hope is to build a new site and re-name your business while you’re at it.

So really, how long does it take to make it to the first page of Google?

If you’re doing it with sustainability in mind, then it will probably take 3-6 months depending on how much you invest, and how savvy your competition is.

You need a long-term effort that takes a holistic approach and not simply SEO and building links. You need to have content to go after those chunky middle and long-tail terms (blogs are especially great for long-tails). You’ll also benefit from social media in order to get that content out there. Ideally, also you’re willing to put a little bit of budget into Facebook promoted posts to expand your reach.

As you begin to work with a reputable SEO agency (in Toronto like us), your site’s authority will increase. You can use a tool like Open Site Explorer to find out your Domain Authority (similar to Google pagerank, but a much more accurate and more frequently updated indicator of site quality). As your site ages it will earn Google’s trust and will begin to rank for a broader range of keywords. On average, we expect to see first page organic rankings at the 3-6 month mark (this can take less, or more time depending on your industry). After 3-6 months our goal is to rank on the first page for a subset of the initial keyword list. We will track/report on a wide-range of keywords so you can chart your progress over time. An SEO agency shouldn't limit you to a tight list of keywords to focus on, remember if that were the case you’d be missing out on a lot of “chunky middle” traffic.

I hope I’ve answered this question for most of you. Ask these questions to your SEO company:

  • What is the competition like in my sector?

  • What level of service would you recommend to be competitive?

  • How will you help me track results?

That's it, that's "how to be #1 in Google!"

-Steve

P.S. As the content marketing manager at TechWyse I’d be remiss not to mention this: anybody who tells you SEO can be done without content, is a) either lying and doesn’t know they’re talking about b) involved in a black hat link scheme and will likely put your site in danger of being de-indexed by a search algorithm update.

P.P.S. There once was a day where you could build all your links to one fat head keyword, e.g. dentistwebsite.com with the anchor “dentist.” There was a time this worked, and would help you rank for dentist. Today, doing this will have the exact opposite effect and penalize your site. It’s very rare to consistently rank #1 for a keyword — Google’s algorithm changes far too much to allow for this.

 Please feel free to connect with me on social media @strategyinventr or leave a comment below!

It's a competitive market. Contact us to learn how you can stand out from the crowd.

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103 Comments

  • avatar

    I strongly agree with your thoughts. It absolutely take some time to rank any website.

  • avatar

    Hi, I agree with your words, I think it will take 3 to 6 months. I recently started a website and make the mistake of choosing high competitive keywords, then put a blog to rank long-tail keywords. I hope this will bring some traffic. Your article is perfect for newbies. keep up your good work. thanks

  • avatar

    Customer is always impatient for his result considering SEO professionals are wizard but they need to understand it’s impossible to rank website even within a month with organic traffic…..

  • avatar

    Wow such an amazing post, I will definitely keep these point in mind

  • avatar

    Hi Steve,
    To be honest this is one of the most helpful articles for beginners. When I was new in the field of SEO I thought I could rank a website in 2-3 weeks but it never happens. You need to stay consistent for a longer period of time just as you mentioned. It requires staying consistent for almost 3-4 months. I hope the beginners are reading this. Thank you.

  • avatar

    If someone doing every thing right without spamming, Then after 6 month you can seen some good ranking of website on google.

  • avatar

    Thanks for your relevant information….

  • avatar

    This was really helpful. You took what is a more complicated subject for me and simplified it Thanks!

  • avatar

    Typically it takes 3-6 months for a website to rank.
    If you know how to get google to crawl your website faster can bring down to 2 months probably.

  • avatar

    hi steve,
    thanks for sharing it the article is amazing i own a seo company and you article helps me alot.

  • avatar

    I found your article very relatable to what I was looking for.Thank you for sharing such an amazing article.

  • avatar

    Very nice article. I will apply in my website.

  • avatar

    This blog is very informative for beginners like me to understand the concept of SEO. I really need to focus on many things from now.
    Thanks 🙂

  • avatar

    Amazing stuff! After reading this post I want to say that you have created a very interesting post. Keep doing the great work up.

  • avatar

    Great and nice information.

  • avatar

    Hi, I agree with your words, I recently started a website and make mistake of chossen high competitive keywords, then put a blog to rank long tail keywords. I hope this will bring some traffic. Your article is perfect for new bies. keep up your good work. thanks

  • avatar

    Thanks heaps for this information. You make a great point about black hat SEO – yes it may work – but it sets the business up for failure because of inconsistent lead generation – Good stuff!

  • avatar

    nice post!! I want to ask you something I have a blog and its domain is natural name then can you please tell me which one is best natural name or EMD to rank a website.

    • avatar

      EMD or having a keyword in the domain could give you a slight edge, but it may seem kind of spammy to some users. A natural name may be better for brand recognition and people being able to remember your site. Each choice has trade-offs.

  • avatar
    elisabeth hemmet 

    on 

    Anyone else noticed the honeymoon period Google gives new domains? they appear pretty high up for target terms for a week to two weeks and then disappear, interesting!

  • avatar

    For a newbie like myself, I needed to read such an article to help me re-think my SEO strategies. I definitely won’t be going the black hat route. I’ve worked too hard to get into any kind of trouble. I was wondering if it takes much longer if keywords aren’t targeted enough. Will there be other strategies that you might suggest? This

  • avatar

    This article for me is gold. I’ve been looking around the web for help on my business but never read an entire post however, coming across this article, i actually read the entire post. and it will bring a whole lot of change to my business.
    Thanks a million.
    Regard
    Paul

  • avatar

    Hello there,
    My website’s Domain Authority is 28, I am focusing on Water Flosser keyword from last 6 months but the keyword is stuck at 3rd page. What can I do now?
    Give me suggestion @Steve.
    Thanks in advance.

    • avatar

      Build one ultimate page that is targeted to an active niche that is related to your industry. Make sure the content is aimed at the blogs who have the ability to link to you. Make sure they have written about your topic. Once you’re done with you piece, you’ll want to outreach to them. I really like this blog and have used this technique with success: http://backlinko.com/seo-campaign

  • avatar

    Hi there.
    Very good and a helpful post. I want to know that can an EMD site be ranked nowadays in Google. How much time would it take to get on first page for a specific keyword with medium comp and what does it require.
    Thanks, hoping to hear form you soon.

  • avatar

    Hey Steve,
    I used Fat head and chunky middle for client site and it stuck with 2-5 pages . i think its time to use find and use long tail keyword for my biz.
    Many Thanks.

  • avatar

    Nice, Post Really Helpful but it is possible to rank one in google without creating backlink.how to reduce alexa rank

    • avatar

      Not really, unless there is zero competition in your niche. Also, don’t pay attention to Alexa rank. Compare your domain authority to other websites in your industry instead.

  • avatar

    Hello @Steve,
    As a SEO Analyst at Lyseis Marketing Company, I like what you said above all about PR and I completely agree with you —– “To make your website to the first page of Google will probably take 3-6 months. It’s all depending on how much you invest on it and how hard the competition is”.
    This blog is very informative for beginners to understand the concept of SEO.

  • avatar

    haha,Sometimes we got these type of clients too !!
    They just want Some magic to rank overnight .

  • avatar

    This is hilarious. I deal with this everyday. lol

  • avatar

    I love the meme. Anyway, it is really hard to accept the demands of clients of ranking #1 and getting traffic as soon as possible. Ranking in Google SERPs is a bit hard specially now that Google is continuously updating their algorithm. The best thing to do is to follow his guidelines. Invest time in targeting right keywords through Personas and writing a quality content. A little white hat link building will help. Also, tools are important because there are also some keywords that are ranking without you knowing it. Those keywords might easily be ranked on top and give you traffic, too.

  • avatar

    Hi Steve,
    I must say that you have gone through all those things in which each and every Internet marketer goes. Even i face the same when a client asks me to bring his site up in 15 days.
    moreover, a very good and enjoyable post to read thanks a lot.

  • avatar

    Hello Steve! I am still learning and researching about blogging lifestyle… while on research I’ve little by little knowledge about indexing and ranking. I built a website for a blog which at first I did not know all about these.
    Thanks for a nice article. It is impressive, but my blog is already almost 2 years and I did not know that it can take 3-6 months to get rank in google, but mine I do not know why I it did rank in google. Maybe there many problems when it comes to ranking. I wish I could correct them all.

  • avatar

    Was wrong ,guess getting in front of Google search results is not one day job,building good baclinks and writing quality content is the right way.Nice seo tips.

  • avatar

    SEO and it’s effects are always hard to measure. Most people tend to use the “shotgun” approach of simply throwing content in their target niche at their sites. The implicit lesson that I took from this post is the importance of keyword research for all the content on a site. Writing content with specific keywords in mind and organically plugging the target keywords will definitely help expedite the process.

  • avatar
    Aanishka Mehata 

    on 

    Best Tips for rank high in google. I will use this tips in my dental implants clinic website http://www.aryasdentalclinic.com/

  • avatar

    Steve,
    Thanks for this great piece of information! You have gave me a much better insight into the world of SEO. I will definitely be referring back to this article in the future for my new blog.

  • avatar

    You are so right, SEO can’t be done without content and the true key to rank a website is by consistently publishing (quality) content on your website. 3 to 6 months seen like a long time but once organic traffic starts getting to your site you can be sure it’s worth the time and work you’ve put on it.
    I used to try to rank for fat head keywords but realized the same thing you are saying: it’s better to go after the chunky middle and long tail keywords and just write good content and after some time Google will pick that content up and start displaying it on the first page, even for fat head keywords.

  • avatar
    Aaron Zander 

    on 

    I agree with you Steve, people think they can get ranked on google in a matter of days. I remember one of my blog started to get traffic from google and yahoo after a week. The amount wasn’t big but I was getting results. It was a low competition long tail keyword.
    I see people coming up with services like rank to page 1 in a week. They use churn and burn technique which only lasts till next google update.

  • avatar

    I am starting a blog and concentrate on what you call the Long tail keywords. It’s 3-4 days old now. I noticed some traffics from Google but I can’t search for it myself, which is weird even if I write the domain name on the search box.
    I think being too concerned on SEO is not the best idea, instead it’s better to focus on quality of your content and engage your audience. I am just starting out, still have a lot to learn. Thanks for the information!

  • avatar
    Dheeraj Yadav 

    on 

    Hey Steve
    My blog is 2 months old and till now its not getting organic traffic, can you please have a look.

  • avatar

    Can someone tell me the best way to blog to help rank my web-site Please?

  • avatar
    Mew Technologies 

    on 

    You really make it appear really easy with your presentation but I to find this matter to be actually something that I believe I might by no means understand.
    It sort of feels too complex and very wide for me.
    I’m having a look forward to your subsequent put up, I’ll attempt to get the grasp of
    it!

  • avatar

    Hi Steve,
    My blog has just completed 5 months and it has started getting some organic traffic from Google

  • avatar

    I have only one word to say, WoW. I read the article what a awesome article, improving my website google ranking thank you for sharing. I have a lot of work you will find a lovely support.This post is very inspiring me. I always take your advices very seriously, keep posted.

  • avatar
    Althea Byers 

    on 

    Thank you so much for your post. Very helpful.
    I need help, my husband and I developed my website. I then learned abortion SEO’s. Do you offer any seminars or counseling advice on the proper way to input the Seo. New business and I want to look legit. Sorry to bother you but you have great knowledge on this topic.

  • avatar

    Exactly the kind of information am looking for. My site is 3 month but i will keep on working

  • avatar
    Yvannah Georgianne 

    on 

    I am thinking of having a blog, but since I’m an Accounting student, technical terms such as SEO are a different kind of language for me. There are a lot of terms I have to get familiar with before I could make my own blog.
    This post was really helpful, my future blog is now like a dark cloud that’s slowly having light. Reading more of your post for ideas. Thanks!

  • avatar

    I’m also starting to fully discover SEO and its impact on my blog. Before, I didn’t put much thought on it, but now I see its potential. I will definitely strive to improve my content and SEO to gain more organic traffic. I’m a newbie blogger and I hope that what I’ve learned here will definitely help in improving traffic on my video game blog. Thanks.

  • avatar

    Great read, and I’ve found all your points true. I sell hair bows and list them all differently just to see what title techniques work. The middle and long ground are definetly the best! SEO does not fall into the less is more category.

    • avatar

      Hey,
      What a guide, I must say, your guides are awesome and I enjoy reading them. You write to the point and with clear and eye-catchy UI, your blog looks great.
      I have bookmarked your website, keep posting articles like this.
      Thanks!

  • avatar

    very informative article, building good content and let it link with other site is key. nothing will happen over night but the work will pay off in the long run that is what i figured.

  • avatar

    Nice post, Steve. Solid way to tie some research together and lay it all out in a digestible format. We have very similar concepts. In fact, I recently wrote an article on this from a different vantage. I hit on similar topics, but focus more on measuring the difficulty involved. Would love to hear thoughts from a likeminded SEO.
    You can read it here if you’re interested:
    http://kevinkarnes.com/rank-on-page-one-of-google/

  • avatar
    H Suresh Sucha 

    on 

    Find important government website list, best website for teachers, Medical, Law, IAS, Engineering, MBA students. Best website for data recovery and emergency hospitals, cancer hospitals, blood donate website available……
    http://www.wikiwhich.com

  • avatar

    SEO Marketing is effective as more traditional forms of advertisements.
    http://www.firefoxitesservices.com/internet-marketing.html

  • avatar

    Nice post!!! I was explained about this by the san jose seo company targeting keywords that are more relevant to the business can help in improving ranking than to target generic keywords.

  • avatar

    Good description of keeping percentage control very helpful

  • avatar

    Good content. Create something that gets an article linking to you from every major news site 🙂 OR have a good strategy for backlinks.

  • avatar

    It is a slow process it takes a several days. Keep posting a relevent content on site, make sure content should be relevent to your site. Try to avoid keyword stuffing. It will vary depending how well your site optimized and competitive the market is.

  • avatar

    Thanks, I was wondering how long it took. I noticed they made some changes to their system.
    I remember like two years ago you would make a site and in the second month, you would start noticing some trickles of traffic coming from Google.
    Now in days, even though your website gets indexed in 24 hour or so, it takes longer for your pages to actually rank and notice any effect.

  • avatar

    I appreciate your article. I was wondering why my site was not showing up in my google search for the primary key words associated with my profession at my location. On the other hand, many others who are not licensed in my profession or who have partial licenses are on the first page. I wonder if the “Google god” will ever be able to figure that one out? I was told by my the web site developer and SEO people that it would take about 6 weeks but that apparently does not hold for locations that are heavily saturated with pros of one sort or another. In my case, it has been 11 weeks and the site is not showing up in 14 pages. Anyway, thank you for the primary message: be patient and work on the site. If I maintain an attitude of care for my community with a wish to be helpful and informative and de-focus from a competitive and acquisitional state of mind; perhaps all will work out in the end.

  • avatar

    I have been using ‘google fetch’ on Google Webmasters and while the pages get into the index it seems to take much longer to produce search results…any way that you know to expedite that?
    George.

  • avatar

    Long tails is for sure one of ths greatest SEO technic

  • avatar

    I found some websites ranked without any link building, is it possible? I think it is just because their websites on-page is strong and content quality is enough for their ranking.

  • avatar

    Sir, my website domain authority is ‘1’. please tell me the ways to increase it.
    and i am doing seo for my website from one month on words. But the page rank is ‘0’. please tell me the ways to increase it.

    • avatar
      pradeep kumar 

      on 

      hi Geeta, you should need to get some good and relevant back-links which points towards your domain name to improve your DA… you have also mentioned that you are doing it from past one months… keep it up sometimes it takes time to update the DA.
      and also Page rank 0 is not bad… i have also seen some people who has NA (not applicable) to get 0 in 1-2 month..
      all the best hope i have answered your questions …

  • avatar
    Karan Bhagat 

    on 

    The first thing that caught my attention towards the post was that funny pic in the beginning.
    The graph represented the whole picture clearly in a very simple manner and your explanation for that made it more simpler even to understand.

  • avatar

    Excellent post! I have a forum that I’ve been building for roughly 7 months now and have seen great advancement in google search rank. I have seen no change in google pagerank. I’m wondering is it something I’m doing wrong or does it just take a long time for some websites to rank in this manor.

  • avatar

    Really funny gif 😀 but I can’t forward this to my client haha. Well very useful information.

  • avatar
    Davinder singh 

    on 

    thanks for so helpful article..

  • avatar
    cat mario online 

    on 

    Hi. These are great tips. My website is brand new, only a month old, but I will definitely be putting these suggestions into action. In fact I have already done some of them. I am very new to the world of running a website and know very little about SEO but I am actively learning. As yet my site has not been ranked, but I’ve been posting a blog post and/or a new article every few days at least and I’ve had some friends pay the site a visit. Thanks for the advice!
    catmario online

  • avatar

    Thanks, This is very helpful for newbies like me.

  • avatar
    James Blews 

    on 

    Great post, and I love the animated GIF. I’ve had someone just recently inform me that they needed first page results for a new site that hasn’t had the domain purchased in less than a week (literally the weekend). Anywho, great read with some solid information behind it and info to move forward!

  • avatar

    Hi Sir,
    I listen that after search in google if i will click on my website again and again from different IP’s then my website can come to first page of Google Search. Is this right information or wrong ?

    • avatar
      Steve Toth 

      on 

      This is not true, you’d have to click from a variety of signed-in Google Accounts with extensive history (Gmail, G+, search, etc.) in order to replicate real life behaviour.
      If it were that easy, everyone would be doing it.

  • avatar
    Paras Kumar 

    on 

    I am very grateful to you. My site is not getting on google first page ranking please help me.

  • avatar

    This is usually asked by newbies or people that want rankings fast. SEO is a long process, it takes time and you have to consider different factors in order to rank.

  • avatar

    Great post. the picture above was really funny lol

  • avatar

    My site is not getting any hits from google but have huge great quality contents

  • avatar

    I have the opposite problem. I have been writing a gift blog since March 2009 and until Google changed its algorithms I regularly got to the top of page one for quite a few of my long tail phrase blog titles. What happened?

    • avatar

      Hummingbird has affected the way Google processes longtail search queries, in effect simplifying them and returning a less specific (to the longtail), but largely relevant set of results.

  • avatar

    This was really helpful. You took what is a more complicated subject for me and simplified it in a way where it definitely helped me! Thanks!

  • avatar

    Yes it most definitely takes time and a strategy. We live in an instant gratification society, so many people get discouraged when their stuff doesn’t show up quickly. It’s also difficult to get it into their heads that they have to be consistent, keep turning out content, and also offer real content and stuff that helps people rather than purely marketing hype or whatever they are selling (if they are selling something).
    Too many people think it’s (create post)+(publish post)=(instant traffic), and that’s just crazy talk.

  • avatar
    Ron Terrie Soriano 

    on 

    I just created a new site, and this is my first time doing SEO on my site. I am really impatient that why is my site still not showing on Google. After I read this article it made me realize that I need to more patient and keep what I am doing (Creating Articles) on my site.
    I have a question, is it better that I add more articles on my site rather than posting to any article distribution? Thanks!

  • avatar

    I think that a lot of SEO and content marketing experts are starting to see that the grass is greener on the other side beyond Google.
    While I do agree that ranking for long tail keywords is a great strategy, so is diversifying where your traffic is coming from in the first place.
    The end game for Google is to make sure the best user-experience sites get to the top of the rankings, so while doing some SEO tricks is helpful, the best advice is simply to make the best content and user experience for your visitors so that your content can be proliferated across the web and earn your dividends in the process.

  • avatar

    Hey…came across this on Linkedin.
    Interesting write and I can’t agree more with the image on long tail keywords.
    in today’s world, long tail plays a huge role but don’t over do it or else, google might cobsider you are…abusing.
    Just my 2 cents and well written mate!
    Reginald

    • avatar

      Hey,
      What a guide, I must say, your guides are awesome and I enjoy reading them. You write to the point and with clear and eye-catchy UI, your blog looks great.
      I have bookmarked your website, keep posting articles like this.
      Thanks!

  • avatar

    Hey Steve,
    Thank you for the thorough and informative article! As an addition, I would like to introduce you to a free tool, called HooshRank, that can help SEO companies answer some of the questions you mentioned in the article in no time.
    HooshRank considers both the organic and paid results and instead of searching for your position with your chosen keywords, the HooshRank finds your market position with a set of 20 generic keywords (on average), measuring your performance across the industry. It’s based on your unique Visibility Score across market leading keywords.
    I sincerely believe it’s the fastest way to discover your visibility and market position in a given industry.
    Let me know if you agree.

  • avatar

    Great article Steve. I took your advice and didn’t skip to the end. I agree that aiming for up to six months to start seeing noticeable improvement is reasonable, but I also feel that SEO should not be viewed as a race but rather as a marathon. I think consistency is the most important thing to stay relevant and the best part of your article I think, is that you identified to people that they need to concentrate on proving content to support the chunky middle and long-tail terms that will get the ball rolling, and continue to work your way up to fat head terms over time.

  • avatar

    That gif is really funny. 🙂 Thank you for your information, everything is great. I usually rank my sites in two months, but I don’t do high competitive niches.

  • avatar

    I am fairly new. I am starting to understand about SEO, content, longtails, etc. You have done the best job at explaining such a complicated subject.
    I have to work on building my website with those in mind. I have been writing my blog because I like to write, but I see there is more to it, if I would like it to reach more persons.
    Thank you for the information.

  • avatar
    Ankur Upadhyay 

    on 

    My blog has just completed 3 months and it has started getting some organic traffic from Google. It needs time and effort to rank well on Google. Right now, my blog is ranking on 2nd and 3rd page of Google for most of my short keywords. While my blog is ranking on first page for some of my long tail keywords.
    Changes in Google algorithms have pushed quality content and social media impact of your blog posts to the forefront of every bloggers’ SEO strategy.

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