When most people are developing new websites and brands they often think of Google. Many questions come to mind regarding the search engines and proper search engine optimization techniques. However, when thinking about your websites success today, carrying that success into the future takes much more than just SEO. Read through the follow tips to understand how you can begin to develop a trustworthy relationship with Google.
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1. Content
This is one of the top tactics that doesn’t get the attention nor consistency it deserves. Many of us have heard that content is king, in fact, there are a lot of people that will argue that phrase. Some people don’t think that consistent blogging is vital whereas others swear by it.
However, content is important, it is necessary for almost any website. Although, your website would determine how often you add content and whether or not you need to add more. For some websites and topics you may only need to stick to static content, whereas others can see a tremendous boost in their overall rankings and visitors if they consistently blog.
Whether or not you are blogging consistently or just maintaining your static content, you must make sure your content is original, unique, and powerful. Make sure it speaks to your audience, is well put together, and most importantly, make sure it is original.
2. Social Integration
Engage on your social media platforms. This is one thing many websites fail to be consistent with and in fact, some fail to do it at all. It is vital that you maintain a good presences of all major social media platforms. Make sure you engage with your followers and most importantly make sure you are consistent.
Abandoning your accounts for weeks at a time doesn’t help you whatsoever. In fact, not only are your consistent efforts on social media accounts good for your relationship with Google but your audience as well. The more consistent you are, the more of a following you will begin to develop and reach out to more people.
3. Relationships With Others
One of the most powerful seo tactics that can help your website gain Google’s trust is by developing relationships with other websites. When you develop a strong relationship with them and begin to gain backlinks from their site, you will become more trustworthy. However, don’t just gain a relationship with any website.
Try getting websites with a PageRank of 3 or above and make sure their website focuses on a topic that is related to your industry and niche. Unrelated topics and low ranked websites won’t allow Google to think highly of your website. Begin gaining backlinks by guest blogging on trusted and related websites.
Why You Need Their Trust
Most small website owners’ goal is to just get ranked for specific search results and gain more unique visitors to their site. However, having a successful website consists of much more than just that. In addition to any SEO site tools you may be using, gaining a good relationship with Google and other search engines is vital to maintain a good and powerful website now and tomorrow.
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Very helpful tips, thanks for posting
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These are very useful tips. What I have understood is that writing fresh content, which is unique and useful for the users, is important.
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These are some great tips! I always do them myself 🙂 Gaining Google’s trust is important if you want your website to be successful. Instead of worrying about all the SEO tactics, focus on the tactics that actually have worked all these years, like content development and developing relationships with others.
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Guilty as charged on the social media front. It is not easy keeping up or rather promoting my site on Facebook to get it to the level I wish it to be. I do slack off for quite some time as I need to work and get the dollars in while I work at getting my website and blogs to a profitable status.
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Thanks for the tips. I’ve been focusing a lot of my content, this is a great reminder that I really need to reach out. I’ve been having a hard time really getting started with social media, but I definitely need to work on that more.
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Great article, especially about the point on social integration. Social sites have gained a lot of popularity and it seems to be rising even further, given the increased connectivity that is provided by the improvements smartphones. As for blogging, I remember reading an article on blogging saying that one should be consistent but not overblog, like creating a new post everyday.
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Anyone in internet marketing has an idea of how comforting it is to be google friendly. Powerful SEO definitely ensures traffic which is what online businesses need. Google Adsense is the most used.
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Very well-written article! I’m a little confused about your advice regarding getting links from sites with 3+ PageRanks. I thought Google had all but written this off in their algorithms.
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@Bloggety Google hasn’t written off guest blogging as a means of link building. In this case the authour is recommending that you try to get articles published on sites with 3 and above PageRank, so you don’t affect your personal ranking.