Find out how to increase your website traffic by optimizing posts in 2022. This guide will tell you everything you need to know about optimizing your existing posts to increase website traffic.
Why Optimize Posts?
Optimizing posts is essential to any SEO strategy because it improves the chances that visitors will see your post on the front page of Google or other search engines. It helps drive more traffic to your site as well.
This article will cover how you can use the latest Google techniques to drive organic traffic to your site.
To increase your blog traffic and SEO ranking, updating your existing article is a great idea rather than concentrating on the new article. You can bring freshness to your existing article by meeting all the SEO standards.
What is the Freshness Model?
In November 2011, Google announced an algorithm update called Freshness for search engines to rank better for trending content, frequent updates, and regular occurrence.
The website will be able to rank according to how recently they were updated. So, if you want more visitors to visit your website, you should update it frequently!
In this post, let's see the possible ways to boost your website traffic by optimizing the existing posts.
What is Content Optimization?
Content Optimization uses SEO techniques to improve website content, including on-page and search engines, to better index and rank the website.
It is one of the main ways of getting traffic to your website or blog. It involves the creation of high-quality content that will be of interest to readers.
Optimize Existing Content
Optimizing existing content is improving the usability and effectiveness of a post. A post optimized for usability can help search engines find the information visitors need on a website.
Suppose you are interested in improving your content. In that case, you need to understand what type of content is already optimized, where your competitors are optimizing their content, and what it will take to optimize your content.
How to optimize existing content
To optimize existing content, you must first know what content assets you have and what is working and not working. Keep the mind the four steps to optimize your existing content
- Identify high-potential content
- Discover content topics
- Expand upon existing content topics
- Optimize your content
It is essential to ensure that content pages are optimized based on their previous ranking position, the number of keywords ranking, and their upcoming growth.
Benefits of Optimizing Blog Posts
SEO ranking
SEO is a significant way to boost your traffic and increase sales. While having a steady stream of new content is great, it’s not always time effective.
Instead, you can improve your SEO ranking by continuously updating existing content, either by adding fresh content to your post or updating it with improved SEO.
Time-Saving
If you spend too much time creating new content for your blog or website, you’ll find that optimizing existing content to increase your ranking is easier and faster.
This way, you will save time and money on creating new content.
Build Authority
If you have lots of posts, it is essential that each one gets attention and reaches as many people as possible. To get more traffic, you need to build authority.
Authority is the quality of a website that says to your visitors it is good. You can build authority by creating or updating existing content, writing high-quality articles, and linking to authoritative sites.
More Backlinks
Backlinks are links pointing from an external website to your website.
When a search engine finds high-quality backlinks on a page, they rank that page higher.
So, getting more backlinks on your post will help your SEO and make it more visible to search engines.
Build Reader Loyalty
If you optimize your existing post, many visitors and loyal readers will return to read your content. But if you post many updates without value to your readers, you might lose them. So, when you optimize the existing post, you need to think about how to provide valuable information for your readers.
You can do this by offering them something they need. You can quickly build reader loyalty by optimizing existing posts instead of making new ones.
12 Ways to Increase Traffic by Optimizing Posts
Research & Add More Depth
Researching the topic and adding as much depth for optimizing your existing content as possible helps with SEO ranking.
With a lot of research, you can answer your users' questions. This will also help users and searchers to find what they are looking for on your site.
You also need good knowledge about what is already there and where you can add something. To edit the existing content, you should dive deeper into the topic. Add more detail about the subject, or improve the way your information is organized.
Add New Keywords
Adding keywords helps to improve the ranking of your web pages. When you add new keywords to your existing content on your website, you are helping Google understand the topic of your website better.
This way, Google can help people find your website. It's an easy way to increase your ranking, and you can also find out what people are searching for.
Add Frequently Asked Questions
This is an excellent way to keep users on your site by adding frequently asked questions to your existing content.
When you enter a query related to your content, you can find the questions people search for in the “People Also Ask” section of Google. Then this will help add FAQs to your website.
Update Meta tags
Every time you add or change a page on your website, it's essential to update the meta tags on each page. The meta tags are invisible. They describe what the page is about so that search engines can find the page.
This is one of the most important things you need to do when optimizing your website for search engines. It makes your website easier to find and read for search engine spiders.
Improve Search Intent Match
Search intent match is the process of identifying the user's intent when searching for something on the web.
It's important because it tells you what kind of search query someone is trying to solve and lets you show them relevant results.
A search intent matches if the intent is an accurate word in the search query or a keyword related to the search intent. For example, if a user searches for "optimizing posts," the intent is "optimizing posts," and the match is perfect.
Add Internal Links
Adding internal links to the page is very important for SEO. If you have a link on one page that points to another page within the same site, that is called an internal link. They connect two related pages. The page you are linking from is called a source page.
For example, if you have a page about "How to improve WordPress security" and another about "WordPress security plugins," you might create a link from the first page to the second one.
This will help readers navigate between the pages by clicking on the link.
A site with many internal links is better than a site with few. They give your site more power in a search engine.
New Research Links
Your posts should contain links to new research from other websites not included in your previous posts, as long as this research supports your opinion.
If you found something new about a topic, you could use a tag with "new" in the link text. This will let people see if there is any new research about your post and decide whether they want to read it.
Remove the Broken Links
Sometimes, when you post a link, the browser can't find the page for some reason. It just says "404 Not Found" or similar. This means your link is broken, and no one can find the page you were trying to link to.
In this case, the link isn't working, and you have to remove it immediately because broken links are annoying for users because they don't work when they click on them.
Add Schema Markup
Schema is a markup language that describes your post so that search engines like Google can understand what kind of post. For example, a post about WordPress might say, "This is a WordPress theme post."
Adding schema markup to your existing post allows Google to understand the content of your page better and helps users find what they are looking for.
Update & Optimize Existing Images
When you have an existing image, it might be too old or outdated. If you have any existing images and want to update them, upload them to your website and replace the old ones with the new ones.
You don't need to worry about the SEO penalty anymore. You have to update an image by uploading the new one. You can change the picture quality, size, resolution etc.
You can also optimize an image by changing its brightness, contrast, saturation, sharpness etc.
Sometimes images on websites change from time to time. So, to ensure that your customers see the right image of your product, you should continually update the image.
And to make sure that they are optimized for search engines, you should optimize the image so that it shows up high in Google and other search engines.
Set an Update Schedule
You can set an update schedule so that your posts appear regularly. It is a good practice to set up an update schedule for existing posts on your site.
This allows you to send out updates periodically to your readers. If you don't update your site, you will lose valuable readers, and you won't be able to boost your traffic and ranking.
Promote the Updated Blog posts
Once you have updated a blog post, you want to promote it because many people read your blog and want to know about what's new in the updated post.
You can use email marketing to send email advertisements.
You can also promote your content through social media networks to grab people's attention.
For example, you can promote the updated blog posts by tweeting them and sharing them on Facebook and Instagram. Then you can also email your friends and followers about it.
Final Thoughts
You can optimize the best of the best content on your site with minimal effort. This approach will allow you to improve existing posts and see significant results.
All you have to do is to review and edit the copy on your blog post to make sure it has clarity and provides value.
For best results, optimize your existing posts. Don't spend all your time creating new content.
Optimize the best posts in your existing content library and make those your most shared posts. Make your most popular posts even more famous by sharing them with relevant influencers.
Use your social media account to increase engagement on posts that already have good engagement.
Use the above step-by-step approach to boost traffic by optimizing your content for 2022.
