To get more business, you need more traffic to your website. One way to do so is to cement in place a great SEO strategy.
With all the various digital marketing tools and the consultants and agencies that will help you put together an action plan, it is very much within your grasp to increase the number of people visiting your site and business.
One such strategy is long-tail keywords. By properly researching which keyword phrase opportunities to focus on and how to optimize competitively low keywords that have higher conversion rates, you can give a jolt to the content on your website.
What are Long-Tail Keywords?
You might or might not know the term, but long-tail keywords have made our lives a lot easier. (Unless you are one of the “lucky” ones coding the AI to understand us and our crazy human languages).
Long-tail keywords are search terms grouped into keyword phrases. They can range anywhere from three, four, five or even more keywords strung together. These words that you’ve connected are used in two ways:
- A website that is aiming to fine-tune the search terms being used to find the right web page.
- When someone, such as yourself, is trying to find a very specific thing. This could be information on how to increase your business, along with revenue through SEO and other traffic building methods, for example.
Similar to the way regular keywords work, long-tail keywords are useful in describing information on a web page. They include exactly how the person or company publishing that web page wants you to discover them. Whether that be in your search engine of choice or on its results page. Unfortunately, due to how specific a string of long-tail keywords can be, they will drum up fewer visitors and traffic to your published website. However, they will positively attract a higher quality of user traffic. This, in turn, will also result in a higher conversion rate over regular keyword searches.
The Mobile Effect on Long-Tail Queries
If you are like me, you have in your pocket, purse or in your hand right now, a mobile device that would make the generations before us tremble in their boots. They can do so much. Such as telling the time, weather, traffic warnings, play music, play podcasts, play audiobooks, watch videos, movies, etc. And yes, even make phone calls! But more importantly, thanks to the various mobile assistants, today’s “cell phones” can listen to our voice queries and understand our needs. Voice search is not only extremely cool and convenient, but it is also changing the way SEO strategies are developed.
Nowadays, mobile queries are becoming more and more relied upon. As a result, short tail search terms are not as relevant. This is due to the terms used in voice searches increasing over typed search terms. This emphasizes the importance of researching and using the right long-tail keywords and terms to draw in voice searches. To put things into perspective, almost four years ago, back in 2016, GlobalWebIndex 1 in 5 people using voice search on their mobile device. I’m sure it’s closer to over half by now and no signs of slowing down.
As you’re trying to increase business and revenue, I would recommend when researching your keywords, that you use a more conversation-like style. These conversation-style long-tail search terms can boost your SEO. To maximize this strategy, ideally, you would have keywords that describe your services, along with detailed features of your products. Include proper speech phrases when doing this.
Let’s say you’re a distributor of Star Wars paraphernalia. Using the shorter tailed keyword “Force” might not necessarily be as beneficial in drawing those using voice search to your web site. Try instead using long-tail keywords such as “X-Wing Pilot Helmets in Mint Condition” to better connect with what your audience is searching for.
Are Long-Tail Search Terms Here To Stay?
Generally speaking, yes. Long-tail search terms and keywords are essentially basically the way people are searching the web already. As long as there are businesses trying to get as many eyes and traffic to their website, there will always be strategies created to maximize the visibility of their services and products. Content is still king when it comes to SEO. By thinking about how your audience is searching for you will help ensure you and your site will be front and centre.
Successful strategies for your SEO will happen once you understand what content your target audience will benefit them. On top of this, relevancy is taken into consideration as well. How can you take care of this, you ask? Fear, not my friend, as I mentioned earlier, there are several tools like the Google Keyword Planner in Google Ads, or SEMRush’s Keyword Search tool, along with digital marketing agencies such as Techwyse.com that can help.
My Final Two Cents...
Take into consideration the way we are using voice search in our daily lives; we're doing searches more like conversational questions instead of the old typed keyword search. This is how long-tail keywords work; your business has a much better opportunity to rank higher for these queries and being shown at the top of the search results.
Pay attention to your audience, their method of queries and search for what they are looking for. Ensure you stay focused on your business objectives. Research how to use long-tail search terms and keywords to improve your visibility and impression share of your target audience. The long-tail keyword is how we are already communicating, not just with ourselves and each other conversationally. Still, it also reflects on some small level, how we communicate online with our audience.
