In this day and age, search engine optimizers are instructed to keep check on the Google Analytics (GA)insights of their website to monitor its performance. However,the part that is missed by most is that the GA reports are more than just the graphical validation of our websites being cool.
Your analytics reports offers an in-depth understanding into how effective your website is performing in search results and how much effective it is in yielding positive results for your business, which in short is called “Conversion”.
Why Bother For GA Reports?
That’s right, but you will be surprised to know that hidden behind your site is the vital information revealing how much money you spent each year in enhancing your website’s conversions. Does the investment give you Return on Investment (ROI) as per your expectations? Meantime, one more query is also popping up in your mind. What are these 4 Google Analytics reports used for and why they are so important?
It’s important to have a clear understanding of the benefits of these reports and how they work in improving your site’s conversion. As per my own experience, while working with Google Analytics, I have filtered top 4 essential Google Analytics reports that can boost your sites conversions.
1) Checking User’s Behavior and Interest via Audience Reports
Do you ever consider who your audiences and what their behaviors are while visiting your sites? What causes your audiences to leads or significant conversions on your site? Answers to all those questions can be obtained through the Audience Reports of Google Analytics which offer insight to:
- Who are your audiences?
- How audiences consume and reach your content?
- What are their loyalty and engagement rate on your site?
The report, as shown in the picture above, consists of different sections such as demographics, interest, geography, behavior, technology, systems, and many more to show you every bit of your audience’s insights. All information related with your audiences and their behavior can be interpreted by clicking on the different sections.
For example, in the Demographics section of the dashboard, you can see the report of a site that has 45.85% female audiences and 54.15% male audiences. The information allows you to know the majority of visitors are male. Similarly, you can click on different sections to get more information about your audiences, which in turn, will let your strategize your marketing plans for better conversions.
2) Summarizing Sessions and Conversion for All Channels
It may be uncommon to use, but the Acquisition report of GA is what shows you a window on your audiences’ Acquisition-Behavior-Conversion (ABC) cycle, which includes the ways through which you can acquire your site’s audiences, your audiences’ behavior to your site after the acquisition, along with their conversion pattern as well.
You can visualize very important data related with the acquisitions and conversions on your site through different channels, which is required for maneuvering your SEO (search engine optimization) plans for improved conversions.
The Acquisition report lets you visualize:
- Acquisition of users by sessions, new users, and new sessions in percentage
- User behavior on your site in terms of pages per session, bounce rate, and average session duration
- Conversion patterns on your site in terms of transactions, revenue, goal conversion rate, ecommerce conversion rate, goal value, and goal completions.
Moreover, you can also use this report to get a quick look at:
- Which channels acquire audience that are increasingly engaged with your site
- Which channels acquires maximum audience
- Which channels acquires audiences who led to conversions
3) Check Your Site’s Content Performance with Behavior Report
Do you want to know which of your web contents perform better? Have you ever looked into the Behavior report of Google Analytics? If you know how your audiences interact with your web content, you can easily optimize your website’s performance, thus enhancing the chances of better conversion. The Behavior report of Google Analytics allows you to look into this.
In general, Behavior reports allows you to assess your web content performance and audiences’ actions that they do on your website.
This report can show you the graph representing the amount of traffic received by your website including additional metrics like page views, unique Page views, average time on page, bounce rates, and percentage of exits.
There are further sub sections in the Behavior report that you can click to get more appropriate insights of your web content and user behavior including behavior flow, site content, site speed, site search, events, AdSense, experiments, and in-page analysis.
4) Measure Your Website’s Goal Achievement or Sales Value with Conversions
Checking the conversions on your website is very important for making your business successful on the Internet and the Conversions report of Google Analytics does this for you. However, you must be able to define which type of conversion report will be beneficial for enhancing the profit of your website.
In most cases, the Conversions report comes in two sections:
- Goal Conversion: It estimates the complete signup for your newsletter by “n” number of users.
- Ecommerce Conversion: It estimates the transactions, including purchases made by the users from your website.
For tracking the goal conversions performed on your website, you first have to set goals in Google Analytic. These are primarily metrics that evaluate how successfully your website is in satisfying its business goals.
As soon as you click on the Goals section of Conversions report, a list of sub-sections will open where you can viewthe Overview section to set goals in Google Analytics. The dashboard will a display message that reminds you This report requires goals to be enabled for the view.
Besides, Goal Conversions evaluation, if you own an ecommerce store and want to analyze the online sales value of your website to improve your optimizations strategy for better conversions, you can set up ecommerce tracking.This tool is the snippet of JavaScript code found on the shopping cart for collecting information about the different transactions.
By setting ecommerce tracking, you can easily understand the actual value of your business among your audience and you can strategize new tactics to boost your conversions.
You can use ecommerce tracking to find out:
- What products users are purchasing through your site, including the revenue generated by them.
- The transactions taking place on your site, including the shipping, tax, revenue, and quantity information of all transactions
- The number of sessions or days taken by users to make a purchase from your website from the latest campaign to the completed transaction
When you are really putting efforts to enhance the conversions of your website, you must spend quality time over Google Analytics reports. Consider these reports to improve your marketing strategies so that you may improve the conversions of your website.
